Develop Backlinks for Your Website by Following These Practices

Developing backlinks for your website requires a lot of hard work, effort, dedication and patience. Previously, it was possible to insert links to your website from anywhere online. But, today, Google has made certain changes to its regulations to ensure that websites develop only quality backlinks. The focus is more on quality than on quantity, and if you acquire backlinks through black hat strategies, the search giant will not hesitate to penalise your website. So, some of the good practices that you can consider for developing backlinks are given below.

Write shareable content

Creating interesting, easy to read and shareable content gives any website the chance to show their expertise in their niche. It gives them a chance to link their website with various webpages. The content can be a well-crafted blog post or it can be an infographic. As long as the content is original and worth sharing across different platforms, you will get high-quality backlinks. This will also help to drive traffic to your business website.

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Why Should You Make Your Website HTTPS?

When it is about your business website, security plays a key role in its overall success. Recent studies have revealed that approximately 80% of consumers would not make any kind of purchase if their data is at risk due to unsecured connection. Also, more than 75% of consumers would not browse websites that are unsecured. So, if you still have not made your website HTTPS, you are probably losing a lot of potential customers.

Below given are some more reasons as to why you should immediately make your business website HTTPS.

Improved security

The primary reason is to make your website more secured so that your visitors can enjoy a better user experience. According to statistics, cyber-attack takes place every thirty-nine seconds and most of the attacks are targeted towards small businesses. Even Google has made certain changes to its ranking algorithm to provide better user experience and if your website is not HTTPS, Google sends out a warning to visitors. So, make your website HTTPS and protect the confidential information of your website visitors.

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Want More Website Traffic? Here are a Few Things You Can Do

If you are looking for ways to drive more traffic to your website, there are a few fundamental strategies that can help you achieve that result. Some of them are given below.

Good quality content

High-quality, informative and relevant content continues to rule the world of SEO. This tactic is quite simple if you have professional writers who are great with research and have the expertise to craft original, interesting content. You can create a blog section on your website where visitors can find information regarding your brand, services or products. You can also post content on various social media platforms and other digital channels. By communicating with your target audience through well-crafted content, you will be boosting website traffic. However, if you do not have excellent writers on your team, you can reach out to a search engine optimisation firm in Liverpool and seek their professional help.

Study and analyse your competition

Competitive analysis is extremely important when you are looking to get more website traffic. It is crucial to understand the strategies that your competitors are implementing and the reasons behind those strategies working or failing. You would not want to make the same mistakes, especially if you are on a tight budget. By studying your competitors, you will get an idea about the strategies that are helping them connect with the target audience. You can take inspiration from those strategies and make use of them, along with other tactics.

Create a dominating brand image

In today’s world, the brand sells. So, if you want to drive traffic to your website, you need to build and establish a brand that your potential consumers can relate to. There is cut-throat competition in the online world and the only way to stand apart from the rest is by creating a dominating brand presence that people love. You can implement link building strategies and make use of social media platforms to get your brand name out and connect with your audience.

So, these are a few basic things that you can consider when it comes to driving traffic to your company website. To know about other tactics that might specifically work for your business, you can reach out to an SEO agency in Liverpool. The professionals will provide you with a bespoke strategy plan after conducting a thorough audit.

Effective Ways to Decrease Bounce Rate for Your Website

It's exhilarating to be able to begin your business and take it online. However, you also become part of billions of businesses already existing on the Internet. Standing out amongst all of them will be a challenge. One of the ways to make sure that you are ahead of your competitors is by ensuring that your bounce rate is less. You need to be able to drive visitors to your website and keep them for a long time. Below given are some effective ways that you can implement to decrease the bounce rate of your website.

Know your audience

It is crucial that you understand and know your target audience who will be exploring your website. If the content available on your website does not immediately offer the information that the visitors are seeking, your bounce rates will increase. You need to be aware of the needs of your audience and make sure that your website content caters to their requirements.

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Ways to Create User-friendly Content for Your Blog

People browse the Internet for diverse reasons - resolving a query, entertainment, relaying information and so on. For each search, millions of results are made available to the searcher. With so many available possibilities, it is crucial that you connect with an SEO provider in Manchester who has a team of content writers. Professional writers are capable of creating original, information and interesting content that can satisfy users. Below given are some of the methods that professional writers use to create appealing content for a fun user-experience.

In-depth and well-researched content

It is not so much about writing content as it is about writing quality content. It is crucial that the content being uploaded on your website is relevant to your niche, products or services. It should provide your audience with the information that they seek. In order to break the mould and appeal to the audience, professional writers craft in-depth content that talk about a particular product or a feature of the product in detail.

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What are the Different Formats of Google’s Featured Snippets?

Over the years, Google has been evolving and adding more information to the search results in order to improve the search experience. Recently, the search giant has introduced the featured snippets, which is a format that is meant to provide users with direct and concise answers to their questions. The featured snippets are found on the SERPs, but users do not have to click through to get their answers. They are known as the position 0 and appears before the organic search results.

In terms of value, featured snippets are known to increase website traffic, enhance brand awareness and boost revenue. The following are the three primary formats of featured snippets that you need to know.

Featured snippets as lists

Lists presented in either bullet point or numbered form as probably the most common form of featured snippets. They are often shown as a partial list, which the users can access fully by clicking on the link. This is the form of snippet that most content marketers chase. So, if you want your content to be featured here, you need to craft your content using numbers or bullet points so that the search engine spiders can easily crawl through the content and index it.

Featured snippets with supplementary content

Another featured snippet from the search giant is a featured snippet that shows supplementary content alongside the box. This is often referred to as an explore panel or a knowledge panel. This usually depends on the intent of the searcher.

Featured snippets as direct answers

Featured snippets have merged with direct answers. It may not appear as a direct answer, but in function, they are. In case the user does not click onto anything to get more information from the search, it can be said that direct answer and featured snippet merged together. If your content appears in this format, you can hope to improve your brand awareness and online visibility. However, you might not be able to drive a lot of traffic to your website.

So, if you wish for your content to be on Google’s featured snippets, you can connect with one of the top 10 SEO companies in Sheffield. By leveraging the talent and creativity of their professional team of writers, you can craft your content as per the requirements of the featured snippets. This will fetch you great results.

Effective Ways to Strengthen Your On-page SEO

More and more people are turning to the Internet for finding products or services. This has made SEO critical to the success of businesses of all sizes and types. If your business website is not visible on the popular search engines, you cannot hope to beat your competitors. However, the problem is that most businesses in Sheffield are unaware of how to optimise their website for on-page SEO. Luckily, NHANCE Digital’s SEO professionals have listed below some of the best practices that you can consider.

Optimise your page titles

Even though most people do not realise, the title tags or page title is immensely important. It is the first thing that search engines spiders read when scanning a website. Page titles are crucial because they inform the search engines what the website is trying to get found for. Make sure to include relevant keywords in the titles so that it is easier for the search engine spiders to crawl and index your website.

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A Guide to 301 Redirects

301 redirects are a convenient way to direct one page to another page without affecting the SEO rankings. These redirects are also used to drive organic traffic by optimising a website and consolidating content. However, you require the help of SEO experts in this process. Read on to know what 301 redirect is and how they impact SEO.

What are 301 redirects?

301 redirect enables one to make alterations in a website’s URL without affecting the rankings. This is an HTTP status code, which indicates that a webpage has moved to another location. A 301 redirect lets a browser know that a page is using a new URL and it will not come back to its previous location. However, for a temporary change, it will not be wise to use 301 redirects. For this, you can opt for a 302 redirect.

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What are Heading Tags and What Are Its Benefits?

You are ready to publish content on a website, but hold on and take a glance at the piece written. Did you use heading tags? You may miss out the tremendous opportunity of attracting people if you did not use header tags in your content. People surfuring online may not come across your content, and if they do, they may ignore it. Henceforth, heading tags are required to attract and retain the visitors and can be well-written by professionals.

Heading tags explained

They form an outline of your content. Heading 1 or H1 tag is the title or name of the content, and this is the most essential part of the writing. After H1, H2, H3 and H4 are used in numerical order, reducing its importance and size. For instance, if you are writing a blog on Thanksgiving, the heading tag structure should be:

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How Guest Blogging is Used for Natural Link Building?

Guest blogging remains an important search engine optimisation strategy. When implemented correctly, it can drastically boost keywords rankings, brand awareness, online visibility, traffic and conversions. Successful link building takes time, but the efforts yield good results in the long run. When you hand your business to SEO experts to drive traffic and visibility, they invite guest authors to post on their content, benefitting both the bloggers and brand’s product. Guest bloggers give backlinks to their products and useful links suitable to the topic, producing organic backlinks to improve search engine rankings and brand awareness.

SEO specialists of top SEO companies in Birmingham have been using this for decades. Though search engines are always updating its algorithm to fight black hat SEO, guest blogging remains a good tactic immune to any update in search engine landscape. When it is done correctly, it brings collaboration and rich content.

 

How to pursue bloggers for natural links?

Build a long-term content marketing strategy- The guest blogging strategy must be in tune with your marketing strategy. Ask what services you want the authors to refer, which services would you love to highlight and which are your targeted keywords before approaching the guest bloggers.

Make a list of collaborators- Start familiarising the brand with experts writing in a similar domain. Find online sources and influencers in your business niche. Social media, forums and Google are great resources for finding future collaborators and partners. When you find influencers, see how successful they are and analyse their organic link building. If they receive good traffic with their content, you may approach them.

Pitch properly- Take time to know the authors. Know what they are interested in and how their services can help a brand. After a thorough analysis, craft a pitch that can help a business to establish long-term commitment. Once the bloggers start trusting a brand and its products, the content will be great.

Analyse the results- Great partnership does not bring great results in a short time. Apart from giving time to the strategy, adapt to the changing trends in the guest blogging strategy. When the trends change, your content strategy should change accordingly. And, guest blogging is an amazing way to implement changes and wait for the results.

Guest blogging is essential for generating more traffic. Take help from the experts working in an SEO company.

Useful SEO Tips to Welcome in 2020

Are you looking for ways to gain a higher ranking for your website? Do you want your website to appear amongst the top searches in the SERPs? If the answers are yes, you should consider using the latest SEO (search engine optimisation) strategies to gain an influential online presence. In case you lack knowledge of how the search engines functions, you can hire guaranteed SEO services in Manchester and leverage their experience, access to high-end resources and a professional in-house team.

As the world of SEO is constantly evolving, it is imperative to adapt your new or existing strategies to the changing times. Below given are some of the SEO strategies that are predicted to fare well in 2020.

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Effective SEO Strategies For Your Ecommerce Website

To make your business grow and prosper online, you have to reach out to or be found by potential customers. Your aim must be to make the website hold one of the top ranks in SERPs. Sound knowledge of SEO (Search Engine Optimisation) is of utmost necessity for being found by the search engines. This is where ecommerce SEO in Edinburgh can help you. From updating meta tags and title tags to crafting original content, you need effective SEO strategies to survive in the digital world. Some of these strategies include:

Appropriate research of keywords

Keyword research is one of the most important elements of SEO. You should research and find out the appropriate keywords for the homepage and product page of your website. You can target the keywords based on their difficulty of ranking, search volume, intent and relevancy. You should focus on the keywords which are absolutely relevant to your products and have a low difficulty score. Here, you may use different tools and software available online. You may also choose to use long-tail keywords comprising of three to four words. These are more precise, with lower competition and higher rates of conversion. You may use different tools to research on the keywords or take the help of agencies who specialise in ecommerce SEO in Edinburgh.

Structure of the ecommerce website

The different pages on your ecommerce website should be organised and structured properly. The structure of the website affects both its SEO rankings and the experience of the users or customers who visit your website. You need to make sure that the structure of the website remains simple, which becomes easy to scale with time and growth. Also, try and keep all the pages of your website restricted within only a few clicks from the homepage.

Besides the aforementioned, tactics for ecommerce SEO in Edinburgh also includes the use of on-page and off-page SEO strategies which you can apply to generate more leads for your website, and attract more traffic and potential customers to make your ecommerce website more profitable.

A Guide to an SEO Audit

An SEO audit is nothing but a simple health check of your website and makes recommendations on how to optimise it. However, this is not a layman’s job, you need to hire SEO services in Sheffield where you will receive experts’ help and guidance.

Areas that SEO Audit covers

Professionals performing SEO Audit check the system and see how it is working in comparison to the market. Some vital areas of SEO audit cover:

1. Keyword usage- Audit will help you to determine whether the keyword usage is on point, well-placed and balanced to bring the maximum amount of traffic.
2. Organic search rankings- If you are spending on sponsored ads, you will always look for different ways to reduce spending. Professionals performing an SEO audit can see how well the website is doing in organic searches. The information gained from this search can come up with more strategies that will ensure organic reach. This will also reduce the cost of paid advertising.
3. Comprehensive website crawl- When you hire SEO services in Sheffield, the audit starts with a thorough website crawl so that the specialists can identify the issues like, broken links, duplicate content, page titles, metadata and more. Furthermore, a thorough check is done on the URL structure, content, links, images, meta description and website structure. The URL has to be clean and simple, and the content has to be fresh and well-written. The meta descriptions should have the same length and the website should be easy to navigate.
4. Keep up with the competition- Your competitors regularly check their keyword placement, SEO rankings, links, meta tags and more. So, to keep up with them, your hired professionals also follow the same path.
5. Understand the troublesome code- With the help of an SEO audit, the specialists review the backend of the website bugs and other problems which may slow down or push down in search rankings.

SEO audit is necessary to make sure that your website does not get penalised by Google, damaging your website’s ranking. Get in touch with an agency and hire SEO services in Sheffield.

How Can You Promote Your Small Business Economically?

Marketing is a pivotal aspect of the success of your small business. Sometimes, it can be tough for entrepreneurs to prioritise marketing and make the most use of their budget. This is when the affordable SEO firms come in handy. In today’s world, there are plenty of affordable ways through which the professionals market your start-up business. Take a look below.

Create a website for your business

Your business needs a website so that people can check your products and services. Approach a reliable SEO marketing firm in Birmingham with your business. The professional designers will come up with an amazing layout that will fit the nature of your business. Apart from this, the website will consist of a logo, contact information, the products and services you are offering, office address and more.

To Read more:  How Can You Promote Your Small Business Economically?

Why Opt for Responsive Web Design?

Today, it is vital to design digital services that are compatible with various devices, browsers and operating systems. Using multiple devices is a good idea because it expands the audience base, boosts SEO and minimises web development hours. Luckily, responsive web design has come a long way. The designs adapt to different screens, orientations and platforms, whether they are on desktop screens or mobile phones or tablets. So what are the advantages?

Adapting to various screens

With more devices having different screen resolutions, colour spectrums and orientations, responsive web design can help developers in incorporating adaptive layouts. This category of design uses fluid design strategies that enable websites to adjust to a small, medium and large screen, including landscape and portrait mode. Surprisingly, responsive web design adjusts to the functionality of the device besides accommodating to their screen resolution and size.

Flexible images

Image resolution has always been an issue for the designers. If the images are small, they will not stand out on a large screen. On the other hand, large images will affect the website loading speed. Thus, the designers use CSS because it not only helps in giving amazing layouts but also adapts images to different screen resolutions.

Usability

If you want a good website for your business, it has to adapt to the capabilities of the device. For instance, your website can be accessed with a mouse or a touchscreen. Henceforth, you should not assume that mouse users will only search your products on desktop, they may use their phones to view the website. Usability considers accessibility and pays attention to the struggles that audiences may experience whilst trying to surf products on different devices.

Compatibility

Device and browsers compatibility has improved over time. Responsive web design is something that fits every screen, but the developers are still working on cross-browser compatibility. To offer browser compatibility, images are managed properly so that it adapts to screen size, without affecting the website loading time.

The purpose of this design is to have a single website that can be used over multiple platforms. It uses CSS (cascading style sheets) apart from other technologies to develop flexible layouts that can shrink and expand without harming usability. In case you are wondering who can help you in building responsive web design, seek help from the web development experts working in an SEO marketing agency in Glasgow.

Traits of a Good SEO Management Company

Since SEO has gained a lot of importance in the digital space, more and more businesses are looking for SEO firms that can improve their online presence. However, when you are in search of a trustworthy firm in Sheffield, you must look for certain traits, and some of them are written below:

Satisfied clients

These are the proof that you have gone to the right agency with your business. However, you simply do not trust their words. Dig in further and check the testimonials. You should start your investigation by checking their SEO techniques which they use to promote their clients’ website. If they are using the white hat techniques instead of the black hat, you can rely on the company. Furthermore, check how long has been the agency operating. If it is a year or more, check the reviews that are provided by their clients. You can also check other online reviews on sites like, Facebook, Google My Business and more.

Realistic promises

Speaking of promises, look for an SEO management company in Sheffield that can offer realistic promises and not build castles in the air. A reputable company will never offer fake promises or guaranteed results within a month or first page results. Any smart agencies know that is no guaranteed results for SEO tactics and keyword research. Moreover, things are always changing in the digital world. Google algorithms get updated. Hence, the strategies take time to work and it depends on the campaigns and budget that the experts have set to achieve your goals.

Transparency

A trustworthy company strive to be as clear as possible to build a good relationship with the clients. When you approach an SEO company, the specialists know what needs to be done and how it should be done. They schedule meetings with you so that you too know about their digital marketing campaigns. Apart from this, the professionals should give you regular updates. This will help you know what is the progress of your website.

Driven by content

A good SEO firm will always try to provide you with quality content for your website. The experts will suggest rewriting your webpages, craft new and fresh blogs, update information on social media, write info-graphics and other content in the form of video to widen your customer base.

Do you want to hire an SEO company? Look for these aforementioned qualities.

How SEO Can Help Boost Business Growth?

SEO is known as one of the biggest and most effective online marketing strategies. This is because the results are huge in terms of business promotion and sales. Implementation of the right SEO strategies can help enhance your business growth at affordable rates. If you need more reasons to invest in SEO, NHANCE Digital’s team have put together a list of benefits that you can enjoy. Take a look below.

Increased brand awareness and reputation

There are over 1.94 billion websites seeking recognition in the online space. So, the fight for acquiring the top position on the SERPs is competitive and tough. If you want your website to appear on the top results, you have to properly optimise it for the search engines. Your website needs to be optimised with the right keywords and phrases that people are searching for in the popular search engines like, Google. As your website appears on top of the SERPs, users become aware of your name and eventually, you are able to create a reputation for your business.

To Read more: How SEO Can Help Boost Business Growth?