A Guide to an SEO Audit

An SEO audit is nothing but a simple health check of your website and makes recommendations on how to optimise it. However, this is not a layman’s job, you need to hire SEO services in Sheffield where you will receive experts’ help and guidance.

Areas that SEO Audit covers

Professionals performing SEO Audit check the system and see how it is working in comparison to the market. Some vital areas of SEO audit cover:

1. Keyword usage- Audit will help you to determine whether the keyword usage is on point, well-placed and balanced to bring the maximum amount of traffic.
2. Organic search rankings- If you are spending on sponsored ads, you will always look for different ways to reduce spending. Professionals performing an SEO audit can see how well the website is doing in organic searches. The information gained from this search can come up with more strategies that will ensure organic reach. This will also reduce the cost of paid advertising.
3. Comprehensive website crawl- When you hire SEO services in Sheffield, the audit starts with a thorough website crawl so that the specialists can identify the issues like, broken links, duplicate content, page titles, metadata and more. Furthermore, a thorough check is done on the URL structure, content, links, images, meta description and website structure. The URL has to be clean and simple, and the content has to be fresh and well-written. The meta descriptions should have the same length and the website should be easy to navigate.
4. Keep up with the competition- Your competitors regularly check their keyword placement, SEO rankings, links, meta tags and more. So, to keep up with them, your hired professionals also follow the same path.
5. Understand the troublesome code- With the help of an SEO audit, the specialists review the backend of the website bugs and other problems which may slow down or push down in search rankings.

SEO audit is necessary to make sure that your website does not get penalised by Google, damaging your website’s ranking. Get in touch with an agency and hire SEO services in Sheffield.