Here are the Link Building Areas that Need Your Immediate Attention

Link building is an important ingredient of an effective SEO or search engine optimisation strategy. In Google’s algorithms, it is a ranking factor showing the Internet users that you are an authority providing credible information that should not be ignored. By sharpening your skills in the following link building areas, you can give your SEO efforts a fresh and competitive edge. 

# Experiment Different Techniques

 
You must not leave any stone unturned when it comes to SEO. Sit with your digital marketing team and plan the careful use of your resources to make sure that you are creating varied types of content like, research articles, infographics, webinars, video and so on. These can be assessed and analysed to see which links perform the best, via personal outreach, online communities, local relevant websites and public relations. Even social media networking websites are a fantastic way to test if your content is producing the desired results.

Read more at Here are the Link Building Areas that Need Your Immediate Attention

What Should You Consider When Utilising SEO Services?

Search engine optimisation is a powerful and critical component of any online marketing plan. It is a necessity and you cannot hope to dominate the web space by ignoring SEO. Since the field of SEO is expanding so fast, you need to find a reliable agency that will aid your tactics and recommend powerful methodologies for achieving success in the online landscape. Given below are a few things to consider when availing SEO services.

# Be Cautious of Exact Guarantees

 
Good SEO agencies will not make any guarantee or promises of top position results when they are trying to impress you. But, if they do, you better watch out. Since Google algorithms are constantly being updated, professionals cannot assure you of the top ranking position. However, they can make sure that your rankings increase on SERPs, irrespective of your present position. They can also ensure enhanced website traffic. But, they will not be able to give you exact figures. The market is constantly fluctuating and changing, and you need to be wary of such guarantees.

# Express Your SEO Goals Clearly

 
The goal of your SEO campaign and success level have to be defined by you. Whether your goal is to increase website traffic, get potential leads or boost sales, you must clearly express them when looking to hire SEO services. By discussing your specific objectives with the SEO firm, you can make a concrete agreement before hiring them. Set realistic goals and probe the professionals to find out what strategies they will employ to help you meet your objectives.

# Ask for Work Portfolio and References

 
Any reputed and reliable provider of SEO optimisation services will be glad to share their work portfolio and references. They will not withhold information from you. By looking at their past work history, you will get a clear idea of their capabilities and if they have knowledge of how things work in your industry. Their rate of success will give you the confidence to hire them and you will know that you have made the right choice.

Partnering with an SEO agency can be truly beneficial for the success and growth of your company if you make the right choice. You need to make sure the agency understands the complexities of your industry and is willing to help you achieve your goals by only implementing white hat SEO tactics.

Do You Know the Different Types of Featured Snippets? Find Out!

Google is continuously optimising its search algorithm. If you take a closer look at the updates, you will notice that each one of them has been focused on enhancing user experience and making it simpler for Internet users to find what they are looking for. To that end, the search giant places a lot of emphasis on featured snippets and they are being considered a valuable digital real estate. You must get your brand to appear in them. But, before that, you need to know the different types of featured snippets.

1. Paragraph featured snippets: Users are most familiar with the paragraph featured snippet. With this snippet, the search giant extracts text from a web page in an attempt to answer users’ question immediately. Since Google is pulling out a section of the text, it is important for brands to be on top of their page structure. The answer must be within forty to fifty words.


2. Table featured snippets: If your website depends on the publication of data, optimising for table featured snippets will be of great value to you. These typically show up as a summary collection of all the results from specific data sets from pricing, lists and dates. You do not have to trouble yourself with the task of presenting the information in a table format, but Google will do it for you. Make sure to format it as an HTML table.


3. List featured snippets: Have you ever searched for any process that needs steps to be followed? For instance, recipes or DIY steps for renovating a home. If so, you must have come across list featured snippets. Unlike paragraph snippets, Google pulls this information in two ways - you have to target the search query as an H2 subheading and follow the steps, and put the information in a table.


4. Multifaceted featured snippets: Google has recently realised that one featured snippet is not enough to cover all the solutions that users need. Multifaceted featured snippets are the solution to overcoming that challenge. To appear here, you need to optimise for various scenarios. What matters here is the intent.

If you are struggling with appearing on featured snippets, contact the best digital marketing companies and let the experts provide you with a customised plan. Be sure to clearly discuss your business needs and objectives for the best results.

SEM (Search Engine Marketing): A Beginner’s Guide

 

SEM or search engine marketing is an effective and proven way to grow your business in an increasingly competitive online marketplace. With millions of businesses vying for the same eyeballs, SEM has become more important than ever. 

SEM - What is It?

 
SEM is an umbrella term involving various processes that help to drive traffic and gain visibility from search engines like, Yahoo, Google and Bing. Simply put, it refers to processes and activities that ensure your website appears in SERPs when someone searches for information, products or services related to your business.

Read more at SEM (Search Engine Marketing): A Beginner’s Guide

Result-driven Link Building Strategies that You Should Know

Managing search ranking position is becoming more and more difficult for online businesses thanks to Google’s frequent algorithm updates. The need of the hour is to figure out effective and powerful link building strategies that help to increase traffic and boost ranking position. It is time for you to have a new and upgraded plan. The following are some tactics that might help ease your struggle. 

# Infographics

 
Colourful, bright and informative, there is nothing not to love about infographics. They are eye-catching and aesthetically pleasing that compel people to share them. You can use them to your advantage by coming up with an attractive and interesting infographic. In all probability, it will be shared by person to person, resulting in new links whenever your infographic is referenced on a different website. For the best results, make sure to keep your audience in mind when creating infographics.

# Crafting Viral Content

 
You might be surprised, but some of the best link building tactics do not involve any kind of outreach in any respect. The creation of viral content refers to the process of publishing content that is exceptionally valuable and shareable on your website and then, seeding your hyperlinks on the popular social media channels. If you create amazing content, people would want to discuss it with others and this results in an influx of traffic.

# Testimonials and Comments

 
Link building, via comments and testimonials, have proved to be very useful. There are a number of businesses that allow users to post feedback about their products or services. This is a remarkable opportunity to get backlinks and traffic from the website. Also, the chances of the links being approved than regular link requests are quite high. However, the reviews must look genuine and natural.

Even blog commenting is a powerful way to build links. Select the forum or blog that pertains to your business and check if their traffic and engagement are high. Also, make sure that others are already commenting. Your comment must add value to the discussion and not simply put there.

Link building continues to be relevant even today and it is high time that you seriously start making use of it. To know more, you can talk to a professional SEO link building company and seek expert advice tailored according to your business needs and objectives.

Know the Popular Digital Media Marketing Channels Transforming Modern Business

In today’s world, a company cannot survive without integrating digital marketing into its marketing mix. But, before you start planning your digital strategies, you need to identify and understand the different digital marketing channels. Selecting the best channel will result in propelling your business forward. Given below are some of the popular channels that you can consider. 

# Search Engine Optimisation or SEO

 
This channel helps businesses acquire better online ranking and visibility in search engine results pages (SERPs). So, when your potential customers enter a search query relating to your offerings on any of the major search engines, they will find your website. Once your website has a dominant presence on the SERPs, you can expect to get a lot of traffic, via search engines and leads, which you can eventually turn into actual customers. This channel is considered the most vital because over 90% of all Internet users rely on search engines for information.

# Social Media Marketing or SMM

 
Social networks like, Twitter, Facebook, LinkedIn and so on, allow users to interact and engage with each other. Social media tools encourage Internet users to participate in discussions, share their opinions and engage with others in real-time. This is why social media marketing has emerged as the best way to market your company or brand. You can connect with your customers and persuade them to visit your website. With SMM, you can fulfil various objectives, such as brand awareness and conversions, brand building across the target market and result-oriented interaction with key audiences.

# Email marketing

 
As the name suggests, this channel allows you to market your offerings to your target audience, via email. You can gain new customers or strengthen relationships with existing customers with the help of email marketing. If you have a very limited marketing budget, email marketing might be your preferred marketing channel. However, designing emails or newsletters and building customer database can be quite time-consuming.

The above-mentioned are some of the digital marketing channels being used by businesses of all sizes. Even though they are affordable and provide a high ROI, it is important for you to discuss your options with professional digital media marketing companies before diving in. You also need to be absolutely sure of the business goals that you want to achieve so that you can measure success.

Questions to Ask When Vetting a Potential White Hat Link Building Service Provider

White hat link building is an indispensable practice in any SEO campaign and it can help you boost your website’s SEO. If link building is done the right way, it will help to boost your website traffic, bring visitors and enhance search engine rankings. However, before choosing a white hat link building service provider, it is important that you thoroughly vet the agency by asking the following questions.

Is manual outreach done by them to the websites that they are engaging with?

 
Sometimes, link building services use the lack of knowledge that their customers have against them. A lot of times a link is kind of an illusion. Initially, it appears like something that would improve your backlink portfolio and heighten your website’s authority.

Read more at Questions to Ask When Vetting a Potential White Hat Link Building Service Provider

How is AI Transforming the Way SEO is Done?

AI or Artificial Intelligence has always intrigued curious minds to dig deeper and find out how it works and how it can be used to help humans in the most appropriate ways. At present, Google RankBrain is the closest AI synonym for search engines. It has already made great strides in various fields like, customer services, robotics, medicine and so on, and it is high time that SEO or search engine optimisation also benefits from it. Take a look below at how AI is changing the way SEO is done for better results.

Rising Importance of Visual Content

 
Visual content is tremendously influencing SEO over the last few years. AI has made search engines intelligent to assess and analyse visual content, especially videos. YouTube videos are given precedence by Google SERPs and the advent of AI has made it quite possible for the search giant to display videos that are most relevant. SEO agencies are focusing on publishing videos whose keywords, descriptions, meta tags, video length and caption are optimised for the search engines.

Weightage to Real-time Data

 
When talking about weather news, news update or live soccer score, the results for such searches have to be real time, unless the user has asked otherwise. For content publishers, real-time data is a major area to focus on. Curating fresh updating and staying updated with news on the go is crucial. Since AI learns and also grows with time, it does a much better and deeper search than algorithms and is capable of driving better results.

Quality and Relevance of Content Takes Centre Stage

 
It is said that a search result is successful when the user’s search intent and the results provided are matched. Google RankBrain has remarkable content assessment capabilities. It can comprehend the content’s context and judge it according to its relevance with the query entered by the user. In digital marketing and SEO, content has always been the king, but now,  a web SEO company will have to work harder to produce interesting and relevant content.

AI is changing the way businesses implement SEO strategies. You can prepare yourself for this new journey by getting in touch with a professional SEO company. The above-mentioned are only a few areas that AI has influenced, but the experts will provide you with an in-depth idea of where to focus.

Website Navigation- Best Practices to Enhance User Experience

Website navigation is a primary aspect of UX design and a crucial piece of website design as a whole. The purpose of your website is to effectively communicate with your audience as if they were directly speaking with you. It not only showcases your goods or services, but also tells the story of your brand whilst attracting, engaging and converting visitors. The website is a marketer, a salesperson and your strongest digital asset. Without clear and intuitive navigation, you cannot achieve your online objectives. Keep reading to know the best practices of today’s website navigation. 

Desktop Navigation Best Practices

 
In the world of desktop navigation, less is more. By reducing the number of key navigation options on your website, you can refine and improve navigation’s wayfinding purpose. The ideal option is flat navigation, via an easy-to-understand menu without a lot of levels. You can implement breadcrumbs as it is a smart design and allow users to return to the previous content without clicking on the ‘back’ button.

Recently, the shift from collapsed or hamburger menus have become quite evident. Even though these menus help to solve the spatial design problem, top web design companies feel that they make it much harder for visitors to find what they are looking for. When you are making your UX design choice for your desktop business website, make sure to consult a professional designer.

Mobile Navigation Best Practices

 
Mobile navigation is ever-changing and evolving thanks to so many companies introducing myriad smart mobile devices. The challenges for designing for a great mobile experience is steep. Out of sheer necessity, users have been seasoned to accept collapsed menus. However, the popularity of these menus is disappearing quickly as users are realising the impracticality of having to perform several taps on a device to get the information they need. A smarter alternative to collapsed menus is side and top menus on mobile devices. Even thumb zone menus have been growing in popularity.  An in-depth discussion with an expert designer will help you implement the best for your business website.

Navigation options on a website act as universal indicators of where the visitors can find the information that they are searching. It can make or break the user experience. So, contact a renowned website design agency and find ways to improve your website’s navigation.

Boost Your Social Media Engagement with These Foolproof Strategies

Social media networks have been criticised time and again for their adverse influence on today’s youth, but it still remains the most unifying and important digital platform. Over 2.5 billion people actively use social media networking sites and that number is only growing with every passing day. So, whatever you do, do not ignore this powerful platform to promote your brand and if you need help, the social media experts at NHANCE Digital are ready to assist.

As one of the leading social media agencies in the UK, we have rounded up some of the creative and surefire ways as mentioned below in which you can improve your social media engagement.

# Influencer Marketing

 

World’s leading brands use influencer marketing to connect with social media users. In fact, studies suggest that approximately 95% of social media marketers find this strategy effective. Since Internet users have become suspicious of traditional advertisements and have even started blocking ads on the Internet, it has become hard to reach them. Thankfully, influencers have a lot of connections and their audience that you can take advantage of. Our marketers will guide you in finding the right influencer for your niche.

Read more at Boost Your Social Media Engagement with These Foolproof Strategies

What SEO Services Can You Expect from a Professional Agency?

NHANCE Digital is a full-service SEO company in the UK committed to helping small and medium-sized businesses achieve their digital marketing objectives. Consulting and collaborating with us will help you in gaining online visibility and dominating the search engine rankings. A brief about the services we offer are given below.

# Technical SEO Audit

 

We carry out SEO audits to identify the issues and opportunities that lay within your website’s search engine profile. The areas that we cover include the technical infrastructure of your website and both on-page and off-page elements. Auditing gives our SEO experts a clear idea of the elements that need to be fixed, such as replacing duplicate content, optimising website speed and optimising for mobile,  before crafting a new strategy.

Read more at What SEO Services Can You Expect from a Professional Agency?

Know the Importance of Backlinks Beyond SEO

A great emphasis is placed on the accumulation of backlinks by Google’s search algorithm. Your website can reach the first page of search results thanks to backlinks. But, SEO is not the only purpose of links. At NHANCE Digital, we make use of high-quality backlinks for achieving a lot more than just ranks. Given below is the description of some of the other purposes why we recommend backlinks.

# Brand Authority

 

Our team acquires links from websites of high authority to help clients develop their brand authority. If users find your links on popular websites, they will instantly consider you as someone of authority in your niche. This results in turning them into regular visitors to your website. Besides that, other webmasters might also link to your brand and give a boost to your website’s popularity.

Read more at Know the Importance of Backlinks Beyond SEO

Here are the Most Powerful Link Building Strategies to Gain Maximum Engagement

When it comes to improving the ranking and visibility of your website, link building cannot be ignored. Irrespective of your niche and size of business, well-crafted link building tactics is the only way to dominate the digital ecosystem. However, finding the right techniques can be overwhelming. This is where NHANCE Digital’s professional link builders will help you. We have compiled below some of the tried-and-tested and effective strategies that helped us fetch results for our clients.

# Internal Links

 

Internal links are the ones that go from one page to the other within a website. This technique is often overlooked, but is actually a wonderful way to help users dig deeper into your website. For internal links, our team focuses on good keyword phrases on the web pages and link them to a homepage or inner page with more information. This makes the visitor explore the website for longer.

Read more at Here are the Most Powerful Link Building Strategies to Gain Maximum Engagement

Basic Features of a Successful Ecommerce Website Design

So, you have decided to sell online and considering designing an ecommerce website. This stage is difficult as finding that right website design company can be challenging. Also, if you have never sold online, you might end up settling for a design that ‘looks nice’ and avail ecommerce web design services of a company that offers you the lowest package. This will hamper the prospects of success and you will simply remain ‘just nice’. To make things easier for you, below given are some of the important features that your ecommerce website must have.

# Smooth Navigation

 
Navigation is one of the most integral parts of your online store’s design. Smooth navigation will help potential customers find what they are looking for without any hassle. On the other hand, complicated or poor navigation will frustrate them and lead them to leave your store. The primary idea is to clear the path for your customers from the landing page through to the checkout.

# Responsive Website Design

 
The number of mobile-only shoppers is exponentially rising, but that does not mean that shoppers are abandoning desktops altogether. This is why you should reach out to ecommerce web design services providers proficient in responsive design. With a responsive website, your online store will be easily accessible across all devices and screen size.

# Quick Page Loading Time

 
Research suggests that about 40% of online shoppers will leave a website if it takes over 3 seconds to load. It does not matter how stunning your store looks, if it is slow, you will notice an increase in the bounce rate and your rate of conversion will significantly drop.

# Large, Beautiful Images

 
The goal of your online store is to entice visitors and turn them into actual customers. For that, you have to make use of high-quality images of your products that will immediately grab the attention of potential customers.

When you reach out to professional ecommerce web design services, ensure they offer you with the above-mentioned elements in the design of your ecommerce website.

Is Local SEO Important for Your Business? Find Out!

Local SEO refers to the process of businesses promoting themselves to the local customers within a specific geographical region. The intent is the only difference between organic SEO and local SEO. Google and the other major search engines are able to easily identify the query that has a ‘local intent’. If your offerings are more local than national or international, you can reach out to your immediate customers with the assistance of a local SEO company.

Now that you know what local search engine optimisation is, you must be wondering if it is worth your time and importance for your business. Here are some factors to consider.

# Local Customers Rely on the Internet to Get Information

 
Local business searches are based on certain geographic factors. This is why organic SEO will not be enough for your website to rank, especially if your rivals are investing in local SEO. By partnering with a local SEO company, you can enhance your business’ visibility and boost ranking for geographically-related searches. Furthermore, over half of Google search queries have a local intent and it will be beneficial for your business to capitalise on that.

# Local Searches are People-centric

 
Local searches are centred around the specific needs of the Internet users. Compared to organic search results, local search results are more customised for individual users and they are about ‘near me’ searches. It helps people find what they need and exactly when they need it. These searches are timely and highly-targeted. Additionally, Google has realised the importance of ‘near me’ searches and its algorithms have started adapting to it by adapting its search parameters around the users’ wants.

To put it simply, a local SEO company can help you connect with your immediate customers, resulting in a higher rate of conversion. It is important that your business name, address and phone number is always consistent for any local SEO strategy to successful work and fetches results. With a strong tactic in place, you can even think of expanding your local business.

Digital Marketing Companies: Things to Evaluate for Better Decision-making

Today, businesses of all types and sizes are investing in online marketing. Undoubtedly, digital promotion is one of the most cost-effective ways to build a dynamic online presence and connect with potential customers. If you are also looking for digital media marketing companies to partner up with, you will soon find out that it is easier said than done. With so many companies, finding the right agency that will properly utilise your funds and resources can be hard. However, the process can be simplified if you simply know the things to consider. Keep reading.

# Learn What They Offer and Seek Proof

 
Before investing in an Internet marketing agency, you need to find out what they offer. The best solution to dominate the online space is to collaborate with a firm that provides comprehensive services including SEO, SMM, link building, PPC, content writing, website design & development, web hosting and reputation management. Since the online world is rapidly evolving, it is good to have the support of a company that can adapt as per the changing times. However, just asking what the firm offers is not enough. You must also ask proof of work, portfolio, case studies or client reviews that will confirm if they actually provide all of the services.

# Holistic Approach to Marketing is Preferred

 
Digital media marketing companies whose online marketing process begins with a thorough audit and ends with regular analysis are the ones that you should trust. Only an in-depth evaluation of the strengths and weaknesses of your present tactics will result in the creation of strategies that will actually work. Also, search engine algorithms are constantly changing and it is important to keep up.

# Ask for a Quote

 
Budget is an important decision. But, by asking for a quote, find out if the company offers bespoke pricing package tailored to individual requirements or do they have fixed packages. Obviously, customised packages are better.

So, remember the above-mentioned things when you are looking for digital media marketing companies. Take your time as the success of your business depends on your decision.

Valuable White Hat Link Building Techniques to Consider

Link building is one of SEO’s most integral aspects and yet, it is the most misunderstood and overlooked pieces of digital marketing. The links acquired for your website using white hat link building strategies is a primary ranking factor of Google, but the tactics have changed considerably over the years. With each algorithm update, the search giant has considerably grown smarter in how it analyses and values links. Some of the powerful and effective techniques to get high-quality links are given below. 

# Broken Link Building

 
The online landscape is an ever-evolving mass of links, pages and websites. Links break as pages change, move and go down. This strategy depends on finding broken links on websites belonging to your niche or relevant industry and then, contacting and informing the website owner of broken links.

Read more at Valuable White Hat Link Building Techniques to Consider

What Questions Should You Ask Yourself Before Looking for an SEO Company?

Digital marketing is a thriving field and the market is flooded with an uncountable number of SEO agencies. So, it is obvious to feel overwhelmed and confused when it comes to choosing the right agency for your business requirements and objectives. But, the search is usually harder because businesses are usually not aware of the results that they are looking for. Given below are some questions that you should ask yourself before you start searching for a professional SEO company.

# Are the SEO Goals Defined?

 
If you do not have clearly defined goals and objectives, you will never be satisfied with any SEO agency. Even if you are collaborating with a firm that has a strong portfolio, positive reviews and years of experience, they might still not be good for you as you are unaware of what you are seeking. So, sit with your team and decide what exactly does your business needs. You need to figure out the areas of your online presence that needs to be improved. Also, you have to decide your exact business objectives. Once you know what your needs and goals are, finding a professional SEO agency will become much easier.

# What is Your SEO Budget?

 
Before you waste a lot of effort in shortlisting companies whose services you cannot afford, it is better to plan out your budget. It is a good idea to ask about the price ranges and package deals ahead of time to see if the services are within your price range. Most SEO agencies will provide you with packages and good companies will offer to customise the package to meet your specific needs.

# Do You Only Need SEO or Additional Services?

 
There are full-service SEO agencies that offer much more than just SEO services and their services may cover website design and development, content writing, PPC, social media marketing and so on. You need to decide prior to your search whether you only need search engine optimisation services or it will be better to collaborate with a company that can provide you with additional services that might help in enhancing your website’s online presence.

Before searching for an SEO company, do not forget to carry out your own in-house research and planning. This will make sure that you quickly find an agency worth your time.

Desirable Elements to Include in a Modern Website Design

The website is one of the most crucial components of the online presence of your brand. You must pay a lot of emphasis on the design, layout and user experience when creating a website. From responsive design to the content, you must think about the message that you want to convey to your customers and the action that you want visitors to take. If you want to create an incredible experience for the Internet users and enhance conversion rate, you must include the following elements in your website’s design.

# Responsive Design

 
You must already be aware that mobile searches have outperformed desktop searches. This rising number of mobile searches and Google’s mobile-first index point towards one thing - responsive website design is no more just an option. If you want visitors to have the most amazing time on your website, you must make it responsive so that users can view it across all devices and platforms. A responsive website will also save you from having to separately invest in a mobile-friendly and a desktop-friendly website.

# Clear Call to Action

 
Internet users visit websites in search of information, products or services. A call to action is the business message that you wish to communicate with your potential customers. It is very important that you have a very clear and crisp call to action so that website visitors know what action is desired of them, such as sign up for a newsletter, buy a product and so on.

# Social Media Icons

 
Today, social media networking websites have become an integral part of people’s lives. By making use of social media platforms, you can easily and quickly connect with your target audience. Moreover, including social media icons in your website design will make it easier for the visitors to conveniently share and like the content that they like.

# Simple Design, Smooth Navigation

 
The whole purpose of having a website is to make sure that your brand is able to connect with the target audience and turn them into actual customers. For that, you can follow a flat, minimalist design that is easy to understand and offers hassle-free navigation to the website visitors.

The above-mentioned are only a few of the essential website elements that you must consider. You can connect with a web design firm to discuss your specific design requirements.