In today’s world, a company cannot survive without integrating digital marketing into its marketing mix. But, before you start planning your digital strategies, you need to identify and understand the different digital marketing channels. Selecting the best channel will result in propelling your business forward. Given below are some of the popular channels that you can consider.
# Search Engine Optimisation or SEO
This channel helps businesses acquire better online ranking and visibility in search engine results pages (SERPs). So, when your potential customers enter a search query relating to your offerings on any of the major search engines, they will find your website. Once your website has a dominant presence on the SERPs, you can expect to get a lot of traffic, via search engines and leads, which you can eventually turn into actual customers. This channel is considered the most vital because over 90% of all Internet users rely on search engines for information.
# Social Media Marketing or SMM
Social networks like, Twitter, Facebook, LinkedIn and so on, allow users to interact and engage with each other. Social media tools encourage Internet users to participate in discussions, share their opinions and engage with others in real-time. This is why social media marketing has emerged as the best way to market your company or brand. You can connect with your customers and persuade them to visit your website. With SMM, you can fulfil various objectives, such as brand awareness and conversions, brand building across the target market and result-oriented interaction with key audiences.
# Email marketing
As the name suggests, this channel allows you to market your offerings to your target audience, via email. You can gain new customers or strengthen relationships with existing customers with the help of email marketing. If you have a very limited marketing budget, email marketing might be your preferred marketing channel. However, designing emails or newsletters and building customer database can be quite time-consuming.
The above-mentioned are some of the digital marketing channels being used by businesses of all sizes. Even though they are affordable and provide a high ROI, it is important for you to discuss your options with professional digital media marketing companies before diving in. You also need to be absolutely sure of the business goals that you want to achieve so that you can measure success.
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