Local SEO refers to the process of businesses promoting themselves to the local customers within a specific geographical region. The intent is the only difference between organic SEO and local SEO. Google and the other major search engines are able to easily identify the query that has a ‘local intent’. If your offerings are more local than national or international, you can reach out to your immediate customers with the assistance of a local SEO company.
Now that you know what local search engine optimisation is, you must be wondering if it is worth your time and importance for your business. Here are some factors to consider.
# Local Customers Rely on the Internet to Get Information
Local business searches are based on certain geographic factors. This is why organic SEO will not be enough for your website to rank, especially if your rivals are investing in local SEO. By partnering with a local SEO company, you can enhance your business’ visibility and boost ranking for geographically-related searches. Furthermore, over half of Google search queries have a local intent and it will be beneficial for your business to capitalise on that.
# Local Searches are People-centric
Local searches are centred around the specific needs of the Internet users. Compared to organic search results, local search results are more customised for individual users and they are about ‘near me’ searches. It helps people find what they need and exactly when they need it. These searches are timely and highly-targeted. Additionally, Google has realised the importance of ‘near me’ searches and its algorithms have started adapting to it by adapting its search parameters around the users’ wants.
To put it simply, a local SEO company can help you connect with your immediate customers, resulting in a higher rate of conversion. It is important that your business name, address and phone number is always consistent for any local SEO strategy to successful work and fetches results. With a strong tactic in place, you can even think of expanding your local business.
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