Do You Know the Different Types of Featured Snippets? Find Out!

Google is continuously optimising its search algorithm. If you take a closer look at the updates, you will notice that each one of them has been focused on enhancing user experience and making it simpler for Internet users to find what they are looking for. To that end, the search giant places a lot of emphasis on featured snippets and they are being considered a valuable digital real estate. You must get your brand to appear in them. But, before that, you need to know the different types of featured snippets.

1. Paragraph featured snippets: Users are most familiar with the paragraph featured snippet. With this snippet, the search giant extracts text from a web page in an attempt to answer users’ question immediately. Since Google is pulling out a section of the text, it is important for brands to be on top of their page structure. The answer must be within forty to fifty words.


2. Table featured snippets: If your website depends on the publication of data, optimising for table featured snippets will be of great value to you. These typically show up as a summary collection of all the results from specific data sets from pricing, lists and dates. You do not have to trouble yourself with the task of presenting the information in a table format, but Google will do it for you. Make sure to format it as an HTML table.


3. List featured snippets: Have you ever searched for any process that needs steps to be followed? For instance, recipes or DIY steps for renovating a home. If so, you must have come across list featured snippets. Unlike paragraph snippets, Google pulls this information in two ways - you have to target the search query as an H2 subheading and follow the steps, and put the information in a table.


4. Multifaceted featured snippets: Google has recently realised that one featured snippet is not enough to cover all the solutions that users need. Multifaceted featured snippets are the solution to overcoming that challenge. To appear here, you need to optimise for various scenarios. What matters here is the intent.

If you are struggling with appearing on featured snippets, contact the best digital marketing companies and let the experts provide you with a customised plan. Be sure to clearly discuss your business needs and objectives for the best results.