Website navigation is a primary aspect of UX design and a crucial piece of website design as a whole. The purpose of your website is to effectively communicate with your audience as if they were directly speaking with you. It not only showcases your goods or services, but also tells the story of your brand whilst attracting, engaging and converting visitors. The website is a marketer, a salesperson and your strongest digital asset. Without clear and intuitive navigation, you cannot achieve your online objectives. Keep reading to know the best practices of today’s website navigation.
Desktop Navigation Best Practices
In the world of desktop navigation, less is more. By reducing the number of key navigation options on your website, you can refine and improve navigation’s wayfinding purpose. The ideal option is flat navigation, via an easy-to-understand menu without a lot of levels. You can implement breadcrumbs as it is a smart design and allow users to return to the previous content without clicking on the ‘back’ button.
Recently, the shift from collapsed or hamburger menus have become quite evident. Even though these menus help to solve the spatial design problem, top web design companies feel that they make it much harder for visitors to find what they are looking for. When you are making your UX design choice for your desktop business website, make sure to consult a professional designer.
Mobile Navigation Best Practices
Mobile navigation is ever-changing and evolving thanks to so many companies introducing myriad smart mobile devices. The challenges for designing for a great mobile experience is steep. Out of sheer necessity, users have been seasoned to accept collapsed menus. However, the popularity of these menus is disappearing quickly as users are realising the impracticality of having to perform several taps on a device to get the information they need. A smarter alternative to collapsed menus is side and top menus on mobile devices. Even thumb zone menus have been growing in popularity. An in-depth discussion with an expert designer will help you implement the best for your business website.
Navigation options on a website act as universal indicators of where the visitors can find the information that they are searching. It can make or break the user experience. So, contact a renowned website design agency and find ways to improve your website’s navigation.
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