AI or Artificial Intelligence has always intrigued curious minds to dig deeper and find out how it works and how it can be used to help humans in the most appropriate ways. At present, Google RankBrain is the closest AI synonym for search engines. It has already made great strides in various fields like, customer services, robotics, medicine and so on, and it is high time that SEO or search engine optimisation also benefits from it. Take a look below at how AI is changing the way SEO is done for better results.
Rising Importance of Visual Content
Visual content is tremendously influencing SEO over the last few years. AI has made search engines intelligent to assess and analyse visual content, especially videos. YouTube videos are given precedence by Google SERPs and the advent of AI has made it quite possible for the search giant to display videos that are most relevant. SEO agencies are focusing on publishing videos whose keywords, descriptions, meta tags, video length and caption are optimised for the search engines.
Weightage to Real-time Data
When talking about weather news, news update or live soccer score, the results for such searches have to be real time, unless the user has asked otherwise. For content publishers, real-time data is a major area to focus on. Curating fresh updating and staying updated with news on the go is crucial. Since AI learns and also grows with time, it does a much better and deeper search than algorithms and is capable of driving better results.
Quality and Relevance of Content Takes Centre Stage
It is said that a search result is successful when the user’s search intent and the results provided are matched. Google RankBrain has remarkable content assessment capabilities. It can comprehend the content’s context and judge it according to its relevance with the query entered by the user. In digital marketing and SEO, content has always been the king, but now, a web SEO company will have to work harder to produce interesting and relevant content.
AI is changing the way businesses implement SEO strategies. You can prepare yourself for this new journey by getting in touch with a professional SEO company. The above-mentioned are only a few areas that AI has influenced, but the experts will provide you with an in-depth idea of where to focus.
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