Types of SEO Services Offered by Professional Agencies

A website is the face of online businesses and the first point of contact with the target audience. The success of businesses in the digital space entirely depends on the web pages and how well they are optimised for the search engines like, Google, Yahoo and Bing. If you want to stay ahead in the competition, it is imperative that your web pages rank on the top of the search results pages. In case you have not opted for the professional services offered by SEO companies, it might be a big mistake. Read on to know the services that such agencies provide.

1. Off-page SEO: The optimisation of external signals that affect search rankings is referred to as off-page SEO. Even though the focus of off-page SEO is link building, social media marketing may also be a part of a company’s off-page offerings.


2. On-page SEO: On-page SEO focused on optimising your website, the web pages and the content for search. Metadata optimisation, enhancing page load speeds and mobile usability are some of the technical SEO tasks that also come under off-page SEO services. It also covers media, content and optimisation of internal navigation.


3. Keyword research: The process of collecting a list of keywords and determining their relevance, competition and user intent is referred to as keyword research. Using the information gathered, SEO experts create a keyword list that a website should be optimised for.


4. Content planning and development: Typically, keyword research and content planning go hand-in-hand. The agency who you have chosen will recommend or create landing pages, blog posts and other types of content that are specifically designed to drive high-quality traffic to your website.


5. PPC or Pay-per-Click: Good SEO agencies offer services that are focused on both organic and paid traffic. They will optimise your website through AdWords or other PPC advertising platforms. By running PPC ads, they will ensure that your website appears before the top organic search result.


6. Local SEO: Local SEO is a special type of service that serves the needs of businesses whose customers are located in a confined and specified geographical area. This type of SEO has a different approach and generally includes optimisation of Google Maps and online directory listings.

By availing professional SEO service online, you will get all the above-mentioned services, along with the support of an experienced and highly-skilled team of professionals.