Custom Web Design Vs. Website Templates: Which Will Give You an Upper Hand?

Are you considering creating a new website? You might be in a dilemma when it comes to choosing between a custom-built website or website templates. To ease the decision-making process, given below are key differences between the two options. 

# Uniqueness in Design

Custom-built websites are tailor-made to your exact requirements. The design is solely based on the needs and objectives of your business. Since you have complete control over the look and feel of your website, you can make your website stand out in the crowd. Your approach to website design can be as simple or as ostentatious as you desire. On the other hand, design templates tend to look all the same and they severely lack distinctiveness and options for customisation. Even if you try to give it an individualised look, the layout will still be similar to those of other online businesses. Failing to modify the design will result in your website being a replica, resulting in dampening your business in the competitive market.

# Design Flexibility 

 
Personalised websites can grow according to the growth of your business. When the time arrives to make significant changes to your website for a better aesthetic appeal, you can easily update the custom website design with the help of a professional designer. But, when it comes to website templates, they are limited in the graphic design and navigation capability, which might be a major setback for your business.

# Mobile-responsiveness

 
Bespoke websites are typically designed to be responsive across devices including desktop, laptop, tablet and smartphone. You can even optimise the images, content and videos used on the website for seamless viewing in mobile devices. On the contrary, all website design templates are not responsive and they do not always adapt to mobile screens. Since the time Google rolled out its mobile-first index, mobile-friendliness is seen as a crucial ranking factor and you simply cannot ignore this feature when designing your website.

To sum up, settling for website templates is a grave mistake as they all look alike and will not serve to make your brand stand out from the rest. There is so much competition in the online space that the only way to beat your competitors and compel your target audience to take notice is through the creation of a customised website. Discuss your plans with a professional designer to get more idea.