SEO or search engine optimisation is not optional and if you want your website to gain online visibility, you need to make sure it is optimised for the search engines. Google, Bing and Yahoo are the most popular search engines that Internet users rely on to get the information that they are looking for. If your website ranks higher on the SERPs, you will instantly catch the attention of your audience, boost website visitors and enhance sales.
When crafting an SEO strategy, you need to include certain elements that make a huge difference. Take a look below for few of those elements.
# User-friendly website architecture
SEO experts recommend that you should view your website’s composition, such as architecture. Studies have shown that approximately 40% of visitors leave and move onto a competitor’s website if they fail to find the information that they are looking for in 3 seconds. So, you need to make sure that your website’s architecture is easy to understand and user-friendly.
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