With the start of New Year, you should focus on the success of your website. The old tactics are no longer used, it is time to pay attention to some advanced methods to obtain more and more leads to your website. So, what should you do? Read on.
Give importance to mobile-first ranking
Now, everyone is aware of Google’s new update about mobile-first indexing. The number of mobiles and tablets users are increasing. Hence, business owners will be at a loss if they do not opt for a mobile responsive website. This not only generates better user experience but also enables the website to rank faster. If you do not have a responsive website, contact a Professional SEO company in Edinburgh and ask the experts to start acting on it.
Speed optimisation
Before mobile-first indexing, a website speed does matter. But now, speed optimisation matters the most which in return affects the usability, visibility and conversion. To achieve this, the website must have a better host and reduce the number of CSS files and Javascript.
Write long blogs
Because of the cut-throat competition, the value of content is gradually increasing. To improve the ranking, you need to opt for lengthy blog posts that cover necessary information and easily readable by the audience. A fresh, new blog keeps your audience for a longer time on your website. By incorporating long-tail keywords, the website appears on the first page when a user searches for a relevant term. Quality content gives more reasons to other sites to link to your website.
Do not ignore the old content
New blogs are always on demand, but somehow, you should not lose focus from the old content. Go through the previous post and find the interesting facts that you have once written. Do not discard it, instead update it from time to time. Add recent statistics to a section or tweak its headline or sub-headlines.
Develop a good website structure
Your website is the first thing that an audience will see. Therefore, to make a good impression, the structure should be built creatively. Organise it with different categories and subcategories so that it becomes easy for a visitor to find what he/she is looking for.
Follow these tips if you want to improve your website’s visibility and fetch more audiences to your website. Get in touch with an SEO firm to help you with this.
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