Not getting enough leads? It is time that you boost the rankings of your keywords because this will not only help your business to thrive but also fetch new leads. To know what you must do, read on.
Link building should be your priority
Links are vital in improving rankings on Google, Yahoo and Bing. You must attract links from trustworthy and genuine sites and this can be only when you expand your outreach. Try connecting with the publishers, webmasters and bloggers to get some clicks on your content. Though outreach needs dedication and time, this can have a massive impact on the search engine rankings. This can even help other audiences to identify your business.
Writing SEO-friendly content
One thing that should be kept in mind is that content is the foundation for boosting the rankings on the search engines. Good content generates double conversions, but it should be optimised for users and search engines. This means you need to do thorough research on the keywords and audience. Remember to publish blogs or articles on responsive websites and promote them on different platforms. Also, incorporate relevant keywords on the content, headers and meta tags. As per some studies, rankings can be enhanced if you focus on publishing skyscraper content.
Opting for a responsive website
SEO specialists offering search engine rankings in London for the start-up firms say that a non-responsive website decreases the rankings. A responsive website automatically takes the size of the screen which a user is using. Whether it is a laptop or mobile phone, a user can view the website and navigate through it easily. Nowadays, Google prefers mobile-friendly websites. It crawls and indexes website from a mobile perspective, helping it to achieve ranking.
Do not ignore the click-through-rates
CTR displays the number of users seeing your website on search engines and clicking it. For instance, if 50 individuals are seeing your website and only 25 of them are clicking it, then your click-through rate is 50%. By increasing CTR, you can have a direct impact on the rankings. To boost this, use core keyword in the title tag and meta descriptions and schema-markup to your page.
Follow these aforementioned steps and see how your website ranking progresses in a couple of months. Get in touch with London’s trained SEO professionals who can work on your websites.
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