It is not a
secret that Google consistently updates its SEO algorithm. There might be as
many as 500 changes in a year. With so many changes to navigate, it is very
easy to miss something. Unfortunately, when you miss something, your website
and content might become invisible to your target audience.
However, if
you get SEO right, you can reap the benefits of enhanced traffic, which leads
to increased lead generation, more conversions and more sales. Read on for some
awesome SEO advice from a professional SEO agency Birmingham.
Pay attention to User Experience
Google has
started to take note of users’ interactions with search results and accordingly
ranks the results. If a user clicks on a result, but immediately bounce from
the website, the website loses its ranking position. On the other hand, if a
user clicks on a result and spends considerable time on the website, the
website gains a higher ranking. All of this is based on the website’s user
experience. So, when you are optimising your website and content, focus on the
search engines and the users.
Rank for featured snippets
Today, more
than 11% of all search results have a featured snippet. Featured snippets show
up on SERPs before the ranked results and they are typically alongside a table,
an image or a video. This makes them stand out from the crowd and puts them in
a better position to be noticed by users.
Create evergreen content
If you talk
to the experts from any SEO agency in
Birmingham, they will recommend the
creation of in-depth, long-form blog posts about a topic so that your website
can be better positioned in the SERPs. Long-form content provides the best
possible result for the query of a searcher. Also, such content is considered
to be evergreen since they continue to attract traffic and backlinks for a long
time.
So, these
are a few things that can be done to boost traffic in 2020. For more
information, you can reach out to an SEO
agency in Birmingham and discuss
your specific needs.
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