Dominate Local Search With These Local SEO Tactics

Over the last few years, Google has repeatedly proved its commitment to websites that pay attention to local SEO. This has driven millions to revisit their search strategies and partner with a local SEO company Leeds. Also, thanks to about 46% of all searches on Google being local, the importance of local SEO cannot be overstated.

Building an effective local SEO plan means combining different elements in a local-focused, unified campaign, making sure that business information is consistent across the online landscape, business is registered with Google Maps and Google My Business listing is claimed. If you wish to know about a few tactics that will help you dominate the Google Maps listings before approaching a local SEO company in Leeds, take a look below.

Image localisation

Localisation of images is particularly useful for professionals and businesses who carry out their work on location and away from the primary business address. This allows one to put a geo-tag on any image for the business location. The process of localising images with a location tag is simple and all one needs to do is enter the name of the business, search and find the listing in Google Maps, get the picture and drop it on the right-hand side of the screen, and the image will be localised.

Get stars for Google search listing

The influence of appeal of an organic SERP listing that is accompanied by five bright stars is undeniable. This is a tried and tested approach to make sure that the listing stands out and attracts attention. Stars can be added to a Google Business Page in the following ways:

l  By collecting genuine and unique reviews

l  Adding the reviews to the website

l  Driving external or internal links to the page

l  Modifying the Schema Markup code

Apart from this, you can track your missing Google My Business traffic, assess your competitors, craft localised content and so on. A local SEO company in Leeds will be able to provide you with a personalised local SEO plan that suits your business goals and needs. Start searching.