The judicious use of effective link building techniques can help boost a website’s rank in the SERPs. As an important part of SEO, link building is known to improve organic traffic. But, it is crucial that you only make use of white hat link building strategies to achieve your goals. Some of the do’s of link building in 2020 are explained below by NHANCE Digital’s team of experienced link builders.
Do use long keywords
For link building, we prefer using long keywords as that helps search engines in contextualising the link and display it to readers who are genuinely interested. Long phrases are also easier to match with the searcher’s query as today, users are searching for information on search engines exactly how they are thinking or speaking about it. So, by hyperlinking a long text, we are able to attract the attention of the audience and direct them to a website or blog post.
To Read more: The Do’s of Link Building in 2020
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