Ranking high in the SERPs is tough. There is cut-throat competition thanks to over 1 billion websites across the world. If you are looking to build an existing SEO campaign or struggling to get started, the following tips on organic SEO in Manchester should help you get a headstart.
Rank your content in Google’s Featured Snippet
It is possible that you have come across Google’s Featured Snippet more than once. This is a section that appears on the first page of Google and above the organic search results. This section displays answers to search queries and takes snippets from blogs, articles or other types of content that appears relevant to the question. The snippet is often a summary of the answer that the user is looking for. This appears more frequently for question-based keywords and it is considered to be rank ‘zero’. If your content appears on Featured Snippet, the link to your website will be displayed and you can expect a higher click-through rate on such results.
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