How Can You Get a Featured Snippet on Google?

In SEO, featured snippets are an ever-growing area of interest. Featured snippets have the ability to drive a large amount of traffic to websites by getting websites ranked in the prestigious ‘zero’ position. This position appears above the other results on the SERP. However, to be awarded a featured snippet, you have to show Google that you are providing relevant answers to the user’s query, and therefore, satisfying the search intent of the user.

A featured snippet is also referred to as an answer box and it includes a synopsis of the answer that has been carefully extracted from a blog or webpage, along with the page title, link to the page and URL. Generally, featured snippets are awarded to those posts that appear in the top ten search results on the 1st page of Google’s SERP. If your website ranks below that, the chances of you being awarded a snippet are very slim. However, there are ways that you can implement to enhance your chances of getting a featured snippet. Some of them are explained below.

Use of informational question keywords

One way to enhance the chances of getting a featured snippet is by creating content with an emphasis on informational question keywords. ‘WH’ keywords (when, what, why and how) have higher featured snippet rates than the regular keywords. So, make sure that your content concisely and clearly answer the question of your users. You can avail Internet marketing services in Glasgow to conduct in-depth keyword research.

 

Word count

In the world of SEO, there is a lot of confusion regarding word count. When you want to rank for a featured snippet or want to answer questions that users are asking in the hope of being featured in the snippet, it is recommended that you write in short paragraphs and sentences. If you write in short sentences or paragraphs, it will be easier for the Google bots to extract a particular portion to be featured in the snippet from the entire content.

Pay attention to content structure

When you are trying to optimise your content for featured snippets, you need to focus on the structure of your content. You might think of adopting certain styles for your content like, bullet points, tables, numbered lists, steps, charts and images.

So, these are a few tips that you can consider to get featured in the snippets.