One of the biggest digital marketing mistakes that most businesses are guilty of doing is designing and developing a website, but failing to optimise it. So, if you are in the process of designing a new website, make sure that the below given SEO features are included.
Responsive website design
Responsive website design allows a website to adjust for display on smartphones, desktop and tablets. Since the number of mobile users is exploding, websites must provide a fantastic mobile-user experience in order to stay relevant in 2019. Moreover, Google is also favourable towards websites that have a responsive design and rewards them with greater search visibility on organic SERPs.
Top-notch quality, optimised content
Google has evolved over the years and after thousands of algorithm changes, the search giant is adept at identifying and ranking good quality content that is relevant, authoritative, engaging and useful. The search giant has set the bar extremely high and shortcuts are no longer tolerated. So, your content must be informative and written around relevant keywords. But, you cannot stuff keywords for the hope of getting a high ranking position. Keyword insertion must make sense and the content should be written from the point of view of both search engines and users.
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