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Saturday, 15 July 2017

Posted by Nhance Digital
No comments | 04:12
If you are looking for a clear definition of what link building is here’s what you have to know: Link building refers to the process by which you or your hired link building company acquires hyperlinks from other websites for your own. The word “link” means hyperlink and is used on the internet to navigate from one page to another.

However, it is not just human users that use links to go from one page to another. In fact, links are the only tool at the disposal of search engines to crawl the web. Search engines cannot and do not type their requirement into the search box on web pages like human users can. Hence, they use the several hyperlinks on a webpage to crawl through the website. Links play an important role in SEO as search engines often take the presence of organic links into consideration when awarding ranks to websites. These ranks, in turn, affect online visibility.

Some Common Benefits of Link Building

Apart from the obvious ranking benefits of link building, there are a number of other advantages that websites stand to gain:
  • One of the most important things that any business owner wants to achieve is getting the attention of targeted customers. Link building with a relevant website which your target group will visit frequently can help you get their attention.
  • You never know when a professional contact can be of help and save you from a difficult situation. Link building can nurture a mutual give and take relationship with people who are relevant to your business. You might also come across several industry experts who can help your brand your business in many ways.

An important thing that one must remember about link building is that it is an on-going process. It will not do any good to invest in a one-time link building plan and then forget about keeping this up. 

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