When it is a matter of long-term business success, most small business owners have realised and agree that SEO or search engine optimisation is important. This is primarily because it is hard to find someone today who does not use Google to search for products or services with the intention of buying. So, it makes perfect sense for businesses to aim for acquiring the top position on Google’s search results. However, businesses are constantly overlooking local SEO and this has to change, especially for local businesses or brick-and-mortar stores with a limited and focused market.
Local SEO is Google’s way of showing search results on the basis of geographical area and here’s why businesses should invest in this strategy.
# A large number of consumers search businesses online
Local SEO can be thought of as a modern version of the Yellow Pages. Its basic aim is to help consumers instantly find a local business offering the products or services that they need. Since a majority of people turn to Google to search for a business in and around their locality, if you are not investing in local SEO, you are missing the opportunity of connecting with a large audience. Recently, a survey found that over 95% of people search online for local businesses. Therefore, it is important for you to make sure that your business is found easily when your customers are making a purchasing decision.
# Surge in the number of mobile users
SEO for local searches has become important than ever before because of the dramatic shift in desktop and laptop usage to mobile device usage. More and more people are utilising their mobile devices to look for businesses that they might want to visit whilst out. Since these consumers are likely seeking out options that are closest to their current location, websites optimised for local search will capture their attention.
# Inexpensive way of marketing
In most cases, small businesses fall out of the game because they do not have a huge marketing budget needed to compete with established companies. With local SEO, this scenario changes. This effective and powerful marketing tactic achieves great results without being expensive. Moreover, it significantly maximises your ROI.
If you are struggling to find customers or failing to stay ahead of competitors, maybe it is time to include local SEO as a part of your marketing mix.
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