In a lot of ways, link building is both a science and an art. Whilst it may seem technical and straightforward, there is a surprising amount of creative skill involved in the identification and solicitation of potential link building opportunities as a part of the online marketing strategy. With this in mind, it is obvious that not everyone who is a part of search engine optimisation is suited to link building. If you are looking to collaborate with a link building expert, look for the following criteria.
# Well-informed about SEO
Link building is a part of SEO; therefore, it is crucial that link builders comprehend how link building fits into the overall strategy. They must invest in educating themselves about the changes in the world of SEO so that they are able to actively take part in tactical SEO planning.
# Skilled with HTML
Essentially, links are pieces of codes that connect 2 websites. This makes it mandatory for link builders to have an in-depth knowledge of HTML. Even though the referring website hosts the link in a majority of cases, link building specialists might be called to analyse the value of the links that have been placed previously. The professionals will have to identify nofollow tags and such other coded elements when called to assess.
# Analytical Skills
Analytical skills are an essential requirement as link building experts should have the ability to measure the impact of their efforts. They should also be able to draw conclusions of the efficiency of the overall SEO techniques so that the online performance of the website can be improved.
# Social Media Knowledge
It is a known fact that social media plays a significant role in link building as it helps websites to earn referral traffic and backlinks. The backlinks earned through social media sends messages to Google that your content is shared actively on the social media platforms. This leads to influencing your search engine rankings.
# Understanding of Quality
Every good link builder knows that quality links matter over quantity. They never waste their time pursuing backlinks that have no value. Furthermore, they do not make use of resources to get links from poor quality websites that will not help them with the desired results.
So, watch out for the above-mentioned skills when looking to partner with a link building agency.
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