What is the Importance of URL Structure in SEO?

A URL creates the first impression of the website. If a URL is not clear to the people, they will clearly not show any interest to visit the website, resulting in a high bounce rate. Google takes the URL structure seriously when it comes to ranking your website. Here is why you should pay attention to it and approach a leading SEO company in Edinburgh for creating an accurate URL for your website.

It improves user experience

If the URL is designed correctly, it benefits both searchers and search engines. It should provide information so that the users can understand what the landing page is about. For this, a URL should have less than 60 characters. The shorter the URL is, the better is the user experience. Use of hyphen and lower case further enhance the user experience.

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