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Tuesday 5 September 2017

Posted by NHANCE Digital
No comments | 02:31
For someone running a business or is involved in marketing, SEO is easily one of the most common terms they will come across. Of course, this is to be expected considering the immense role played by search engine optimisation in their success. Be that as it may, the fact is that there are several misconceptions and even myths perpetuated about SEO. Some of these myths may even end up crippling your ability to be a success. As a result, it becomes vital that you learn to separate the fact from the fiction. This is essential even if you have hired a search engine marketing agency to handle SEO for you.

Myth: Algorithm Updates Require Quick Reactions

People believe that it is essential to take quick steps whenever algorithm updates take place in order to be successful. However, the fact is that search engines constantly work on their algorithms and keep updating them on almost a daily basis. Therefore, it is not possible to react to every single update. It is only the major updates that you need to look into.

Even for major updates, there is no need for rapid steps. After all, you need to understand the impact of the update first. Moreover, not all updates will have an impact on your site. In fact, the update may even have a positive impact.

Myth: Optimising for Google Is Enough

Google is certainly the most pearl search engine. However, it is not the only one. Bing also has a sizeable share of the search engine market. There is also Yahoo and a few other niche search engines. While you do not need to optimise for all, you should not focus solely on Google. You should, at the very least, consider Bing as well. Bing has its own ranking factors. For example, it does not give much importance to backlinks. To get more traffic, you need to focus on more than just Google during optimisation.

There are several more myths being spread around. You need to properly research the facts before you assume any of them to be correct.

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