For someone running a business or is
involved in marketing, SEO is easily one of the most common terms they will
come across. Of course, this is to be expected considering the immense role
played by search engine optimisation in their success. Be that as it may, the
fact is that there are several misconceptions and even myths perpetuated about
SEO. Some of these myths may even end up crippling your ability to be a
success. As a result, it becomes vital that you learn to separate the fact from
the fiction. This is essential even if you have hired a search
engine marketing agency to handle SEO for you.
Myth:
Algorithm Updates Require Quick Reactions
People believe that it is essential to take
quick steps whenever algorithm updates take place in order to be successful.
However, the fact is that search engines constantly work on their algorithms
and keep updating them on almost a daily basis. Therefore, it is not possible
to react to every single update. It is only the major updates that you need to
look into.
Even for major updates, there is no need
for rapid steps. After all, you need to understand the impact of the update
first. Moreover, not all updates will have an impact on your site. In fact, the
update may even have a positive impact.
Myth: Optimising for Google Is Enough
Google is certainly the most pearl search
engine. However, it is not the only one. Bing also has a sizeable share of the
search engine market. There is also Yahoo and a few other niche search engines.
While you do not need to optimise for all, you should not focus solely on
Google. You should, at the very least, consider Bing as well. Bing has its own
ranking factors. For example, it does not give much importance to backlinks. To
get more traffic, you need to focus on more than just Google during
optimisation.
There are several more myths being spread
around. You need to properly research the facts before you assume any of them
to be correct.
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