The algorithms of search engines not only focus on the relevance of the keywords used, but they also evaluate the information available on the website and the time spent by a visitor. Bounce rate, pages viewed and inbound or outbound links obtained are also ranking factors taken into consideration by search engine algorithms. Simply put, you cannot have a website that is only rich in keywords, but it should also demonstrate superior user engagement. If you want to boost your SEO efforts and acquire the top spot, given below are some tips to help you.
# Use Relevant and High-quality Content
SEO ranking is affected by the time visitors spend on your website. By providing valuable and interesting content, you will compel your visitors to stay longer and consume all the information that is available. Moreover, Google gives importance to websites that offer information and value to the users. So, make sure to update your website content with premium quality content.
# Improve Page Load Speed
Search engines take page-loading speed into account when it comes to ranking a website. Users might leave your website if they have to wait for more than 3 seconds. This will hurt your dwell time and increase the bounce rate. It is will also reduce the number of pages viewed by the visitors. All of this will seriously hurt your SEO rankings. Some of the measures that you can take to improve your website’s page load speed include optimising image sizes, ensuring that the code is streamlined, reducing redirects and so on.
# Mobile Optimisation
Ever since Google rolled out the mobile-first index, it has been penalising websites that are not optimised for mobile. Since more and more people are browsing the Internet using their mobile devices, websites that are not optimised for the mobile will affect user experience, as well as, conversion.
# Navigation and Site Architecture
If visitors cannot find what they need right away, the chances of them leaving your website are very high. A well-designed site architecture and simple navigation are crucial for helping visitors find what they are looking for on your website. It will also make it easier for search engines to crawl and index your website.
If you are new to the world of SEO, take help from professional small business SEO company to fulfil your ranking and traffic goals.
0 comments:
Post a Comment