A Brief Overview of How You Can Rank Your E-commerce Store in Search Engines

Of all the online marketing channels available at the disposal of new e-commerce stores, nothing leaves them scratching their heads like SEO or search engine optimisation. If you are going through a similar struggle, the below given tips will help get you started. 

# Keyword Research

 
The first step to any SEO strategy is keyword research as it helps to inform search engines and users what the pages mean. You need to determine the monthly search volume of the keywords to decide which ones to use for your web pages and content. Also, you need to map keywords to specific types of content, such as blog posts, product pages, homepage, categories and so on. Every single page on your website can rank for different keywords. You can have a few pages targeting searches for information whilst others may target keywords that indicate an intent to buy.

# Page Optimisations

1. Use only one H1 tag on your web pages, which will act as the main headline and must contain the main keyword for those pages.
2. The page titles must be below 60 characters.
3. Create interesting and compelling meta descriptions, and make sure to keep them under 155 characters
4. The copy written for meta descriptions and page titles must clearly describe what the page is all about and must include important keywords.
5. The page URL must have a keyword.
6. Include filenames and descriptive alt tags for the images used on your web pages as that will make sure that they appear in image results

# Link Building 

 
Search engines, especially Google make use of the quality, number and relevancy of links to a specific website or page as an important ranking factor. You can consider links as ‘citations’ that help to establish trust in search engines. Guest blogs, blog commenting and partnering with an influencer or blogger from your industry are some of the tactics that you can include in your link building strategy.

# Content

 
Having a basic content marketing tactic in place is essential. You can include a blog section in your website to help customers get a clear idea of the value that your product offers them. You can also create content based on the common questions asked by your customers. 

For a more in-depth understanding of SEO for e-commerce stores, seek providers of search engine optimisation services.