A Beginner’s Guide to Search Engine Optimisation

Search engine optimisation (SEO) is a practice of increasing visibility in non-paid (organic) search engine results pages (SERPs). It includes the creative and technical factors needed to improve rankings, acquire traffic, and build awareness in search engines. In simple terms, SEO is a method of ensuring that your website is organised and optimised in a way that is understood by search engines.

If you have started a business in Leeds, your website is going to need optimisation. SEO is not only about improving your website for the search engines but also for the visitors. In order to understand why you should avail SEO optimization services in Leeds, have a look below.

Why Does Your Website Need SEO?

Most of the traffic a website acquires is driven by the biggest search engines. Social media can generate visits to your pages, but it is not the core navigation method for the majority of Internet users. Search engines provide you with traffic/people looking for the services or products you offer. If a search engine fails to find your website, you will miss out on beneficial openings to drive visitors to your pages.

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