Boost Organic Traffic by Following These Effective Strategies

Businesses of all types and sizes want to show up on top of the SERPs when users are searching for products or services that they sell. Millions of people turn to Bing, Google, Yahoo and other search engines on a daily basis to help them find what they are seeking. With so many businesses competing for the coveted first page position on the search engine results, you need to have a solid SEO plan and strategy. Below given are some of the effective strategies that will help you get more traffic, and therefore, better search engine ranking position.

Optimise Content for Featured Snippets

Today, Google’s featured snippet is appearing much more frequently than before, especially for question-based keywords. Featured snippets have emerged to be the #0 ranking position, which is even more coveted than the #1 position on the SERPs. By optimising your content for featured snippets, you can increase your click-through rate to your website. For this, links do not matter, but you have to pay close attention to the keyword that you are using. Also, you need to structure your content in a way that it becomes easier for Google to include it in its featured snippet. For instance, you can include more bullet points and numbers in your content so that it becomes easier for Google to simply pick the part of your content matching a user’s search query and have it featured.

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