SEO-friendly websites are important to build because it improves the brand’s visibility on search engines, especially on Google’s SERPs. As the maximum of the organic searches occurs on Google, it is crucial to ease the job of the bots in order to achieve rank easily and swiftly. So how can a website become more SEO-friendly? Take a look below.
User-friendly URLs
The URL structure may not be the ultimate feature that you need to focus on whilst building an SEO-friendly website, but it should not be ignored. Each page of the website must have a unique URL which should not include capital letters and hyphenated words. Always remembers the URL must be readable to all.
No duplicate content
Duplicate content leads to plenty of issues, affecting the keywords ranking. Always check the content before publishing it. To keep the SEO in top notch, even near duplicity must be avoided.
Have an XML sitemap
An XML sitemap assists the search engines to understand a website’s structure whilst crawling it. It acts as a blueprint of a house, helping Google to inspect each and every page of a website.
Make the website responsive
For the best user experience, the website and the content should be optimised for every kind of device. Nowadays, people are more inclined to using mobiles and tablets. Hence, the website must be mobile-friendly so that it does not hamper the user experience of those who want to check the website via mobile phones.
Implement Robots.txt
Your website may have pages which you do not want to be crawled by the search engine spiders. To support this, you can use robots.txt. This will inform the bots about the pages that cannot be crawled. However, if you want to design your website, make sure you update the robots.txt file.
Internal linking is a must
When you want to build page authority, you need internal linking. It also helps visitors to navigate the website easily. If you offer relevant content, the visitors are going to stay longer.
These are a few tips that you can keep in your mind whilst designing the pages of your website. But you may fall into trouble if you do not seek experts help. Therefore, to avoid all hassles, get in touch with a prestigious company that offers effective web services in Edinburgh.
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