Optimising a 404 error page is about turning a negative experience to a positive one. It is like using this opportunity to strengthen the value proposition and keep visitors engaged in spite of the error. A good 404 page must have a similar design goal like your landing page and should aim at increasing conversation and reducing bounce rate. Take a look at the following tips that will help you to create an engaging 404 error page.
Apply some human touch
Putting a human touch on the page make visitors more forgiving towards the error. There is no better way than to distract the users by placing a picture (your or someone from the company) on the page along with your name and what designation you hold. This will keep the people distracted from the real problem. Research and add different levels of creativity into it with some quirky texts.
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