Why is Local SEO Important for Your Business?

SEO plays an important role in helping online businesses grow and flourish. However, a lot of people do not take local SEO seriously. But, local SEO continues to make a huge impact in the online world and it promises maximum exposure to local businesses. If you have been overlooking local SEO and need reasons to understand its importance for your business, take a look below.

80% of people are looking for businesses around them

Since this is the Internet era, people do not make an effort to go out and look for businesses. They prefer to use their smartphone or laptop and look up the Internet for the things that they want. Once they get the business information, they go out and avail the product or service that they need. Also, people do not like travelling far, and therefore, they feel more comfortable looking up local businesses. So, if your business is not utilising local SEO, you are missing out on the opportunity to connect with your local audience.

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