As the digital medium continues to evolve thanks to technological advancements, web designers struggle to create websites that are clear, user-friendly, innovative and adaptable. Knowing about the trends that are dominating can somewhat reduce the technical challenges faced by web designers. So, take a look below at some of the best website design trends that you need to implement in 2018.
# Mobile First
As suggested by reports, mobile browsing has surpassed desktop. Today, almost everyone orders and shops on their smartphone. So, building or redesigning a website today means embracing a responsive design that will make the site work seamlessly across mobile devices including tablets, laptops and smartphones.
# Inventive Typography
When it is about grabbing people’s attention, typography is a powerful and effective weapon. The use of typography on the web has broadened this year. Even though sans-serif styles, such as Helvetica still remain in fashion, web designers are branching out and turning to the wide range of typefaces available. More and more designers today are using typography with personality not only for aesthetic effect, but also for emphasis.
# Use of AI or Artificial Intelligence
AI or Artificial Intelligence has worked its way into mainstream website design, via technologies like, chatbots (conversational interfaces). Chatbots improve communication between users and computers. Thanks to AI bots, the web users can enjoy the proactive response from the websites. A lot of web designers are also making use of AI bots powered by voice command and search, making it much more easier and convenient for web users to communicate their problems or grievances.
# Flat Design 2.0
Flat design is not completely dead, but in 2018, it is being replaced by semi-flat design or Flat 2.0. This new design relies on adding depth and nuance to its previous ascetic identity, along with using shadows and gradients in moderation. The reintroduction of shadows, as well as, gradients are adding both beauty and functionality.
# Integrated Animations
In 2018, more and more sites are moving away from static images and towards new ways, such as animations to engage web users. Smaller animations is an excellent way of keeping visitors engaged throughout their entire experience on the site. Even animations as abstract visuals work brilliantly to create valuable interactions with your audience.
If you are thinking of building or redesigning your website, do consider the above-mentioned web design trends.
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