Know about the SEO Strategies that Work

An effective search engine optimisation strategy is one where all the tasks or actions involved aims to considerably boost the overall quality of a brand’s web presence or website. Typically, a thorough SEO audit is required before starting a campaign. This is important as technical site audit will genuinely make it possible for you to comprehend what needs to be done for your website to achieve the intended goals. 

Once you have completed the site audit, consider the following SEO strategies that have proven to work.

 

# 10X better content campaigns

 
This basically means providing experience and content to your target audience that is 10 times better than what is ranking at present for a certain topic. The core of this strategy is to craft content around keywords that truly matters for your brand or business. Also, the content must be either educational or useful, evergreen and have a high chance of attracting, as well as, earning links. You need to be confident that the content produced can be promoted on a massive scale, via outreach or paid social campaigns.

# Optimisation of featured snippets

 
In search, features snippets (rank #0) primarily display direct answers to detailed or specific queries. It is prominently placed above search results. Usually, the snippet shows the summary of the answer in a table, list or paragraph form. The answer displayed is an extract from any one of the top pages that rank for the target search term. By optimising your content according to the requirements of featured snippets, you can drive engagement. So, make sure that your content is snippable and Google can easily extract answers from it.

# Crawl budget optimisation

 
Google assigns a specific crawl budget for every website, which is basically based on the popularity or authority and the size of the website. Optimising the crawl budget for your website refers to how you prioritise the pages that will be re-indexed and crawled frequently by Googlebot. You can initiate this process by revisiting the structure of your website. Also, ensure that your website’s important pages are readily accessible to search crawlers, as well as, users.

When you are trying to come up with a new SEO strategy, keep in mind the aforementioned tactics that are tried-and-tested. However, remember that SEO takes time and effort. To learn about more such strategies that can fetch you results, talk to professionals.