Digital platforms are updating more rapidly than ever. The way consumers are digesting advertising is constantly on the rise and they are always looking forward to the next big thing. Currently, digital marketing trends are evolving into the high-tech era and business owners simply cannot miss using the latest technologies anymore. If you want your online business to be a success, you need to stay on top of the trends.
So, keep reading to find out some of the digital marketing trends that are not just shaping this year, but will continue to play a critical role beyond 2018.
# AI or Artificial Intelligence
In all digital marketing processes today, AI plays a critical role. It can analyse search patterns and consumer behaviours, along with utilising data from blog posts and social media platforms in order to help businesses comprehend how customers and users find their products or services. In 2018 and beyond, you simply cannot have a result-driven online marketing strategy without AI.
# Personalisation
Personalisation or more specifically, personalised content has emerged as a vital aspect of Internet marketing. It helps to deliver an exclusive experience to online users as per their preferences and choices. As per industry surveys, a majority of online businesses are considering personalisation a much better tactic over one-size-fits-all marketing.
As consumer data like, consumer behaviour, purchase history and links clicked are easily available to businesses thanks to above-mentioned AI, customising content is easier than you think. In fact, if reports are to be believed, the open rates for emails containing personalised messages are about 20%.
# Micro-moments
On an average, a user spends approximately 4 hours every day on their smartphones. This startling detail is changing the way online businesses or brands are working towards capturing the attention of their audience. At present, micro-moments is being treated as a new consumer behaviour and digital marketers are expected to deliver clear and concise marketing message that will be of value and interest to the audience - but, within a span of only a few seconds. This makes delivering the right message in the right way extremely important and to ensure that you do not fail, you can engage professional digital marketing services.
Besides the aforementioned, voice search and chatbots are other trending digital marketing strategies that you must consider. Speak to a professional to know how best to implement the trends.
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