The rules of search engine optimization or SEO has changed over the years and the search ranking algorithms are increasingly becoming more sophisticated and smarter. In order to improve your website’s ranking today, you need to have a well-crafted SEO strategy in place. Keep reading to know about some of the tried-and-tested SEO tactics used by the best SEO agency that you can implement for better rankings.
# Guest Blogging
Guest posting has proven to be particularly effective at building high-quality links. You can get social shares and be able to drive up website’s authority by consistently posting in-depth, valuable content. You will also be able to get a lot of website traffic and an opportunity to enhance your search visibility. Make sure to guest blog on websites that already have a high authority so that you can benefit by gaining quality backlinks.
# Optimise for mobile
Google rolled out its mobile-first index, which means that mobile-friendly websites will be given preference by the search giant when it comes to ranking. If your website is not responsive to mobile, this is the time to redesign it and optimise it for mobile users. You can no longer hope for higher rankings with only a browser-based website.
# Long-form content
As search engines become more and more user-oriented, websites offering the maximum value to its users stand a good chance at ranking high. Search engines prefer long-format content that provides users with all the information that they need to make an informed decision regarding a product or service. So, invest in long-format, information-rich content to keep the users engaged. You can also make use of other kinds of content, such as infographics, videos and so on, to get your message across.
# Schema.org markup
The inclusion of Schema.org markup will make it simpler and convenient for Google to identify the important aspects of your website. By including this code, you can tell the search giant where your company reviews are located, where your website logo is, what kind of company you are and so on. all of this information will give Google a clear picture of your identity and the time to index, crawl and rank pages will reduce.
You can make use of the aforementioned SEO strategies to improve your website’s ranking. If you need more information or a bespoke SEO tactic, you can speak to the experts.
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