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Tuesday 15 May 2018

Posted by NHANCE Digital
No comments | 22:32
Digital agencies are so many in number that it is not that difficult to find one to handle your digital marketing requirements. However, finding a creative digital agency is challenging. Such agencies are aware of the tactics that will give your business massive exposure on the Internet, as well as, social media. In addition to that, they are also responsible for coming up with the foundational strategy before publishing anything on the web. 

The problem with digital agencies is that they are heavily-weighted with individuals from the tech-side, such as data analysts and programmers. Creative digital agencies, on the other hand, boasts of a team of creative geniuses who are committed to push the virtual envelope and make use of all the available technology to reach the target audience through digital and mobile devices.

Digital Agency VS Creative Digital Agency

 
Digital agencies follow a strict checklist to meet their clients’ online marketing efforts, such as implementation of SEO, consistently branding social media landing pages, regular blog posting and so on. For creative digital agencies, the strategy and innovation used hold more prominence over what they have utilised to achieve digital marketing goals. For instance, they use bespoke tactics for B2C and B2B companies, and believes that there is no ‘one-size-fits-all’ solution.
  1. B2C digital marketing: For product-based companies, the focus is more on generating and increasing a customers’ online experience, via website and social media interaction.
  2. B2B digital marketing: For B2B companies, an online marketing program emphasises on generating leads in order to grow interest in the company. The digital marketing strategy encompasses the entire consumer journey, from being interested in the company to becoming a loyal customer.
Understanding the different needs and implementing unique approaches is where creative digital agencies differ from digital agencies.

How Do Creative Digital Agencies Function?

 
Creative digital agencies gather all the critical data, such as keyword ranking, website ranking and personal identification, and combine it with innovative written and visual content to attract the attention of the target audience. These agencies specialise in crafting and launching campaigns across digital and social media channels. They are even capable of undertaking paid digital marketing strategies. If requested, these agencies may even present you with a report showcasing your ROI.

A creative digital agency can be the difference between your business just having an online presence and achieving huge success. So, choose wisely.

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