Online businesses are rapidly growing. Strong website design is one of the important tools for the growth of any business online. Every feature of your firm, from the business’s logo and contact information to operation hours and types of services are smartly designed to improve user experience. In short, a poorly designed website can mar your business and sales. Henceforth, you need to keep a stern eye on certain elements or attributes that can improve the design as well as help your sales skyrocket. So what can you do to boost the website design?
Optimise the loading speed
Your visitors will not like the website if it is poorly built and has tremendous slow loading speed. They will immediately leave even before checking the products or services. According to a study, almost 75% of users judge a firm’s credibility depending on the website’s design. If a website takes more than 4 seconds of loading time, you already lose a lot of potential audiences. Many websites have plenty of images to showcase their products. This takes a lot of time for the website to load. Photo file sizes must be minimised whilst you maintain superior quality, making it look artful.
Optimise business for mobile access
Nowadays, the way people approach the internet has changed. The number of people accessing the internet via computers has reduced drastically. With the rise of mobile devices, people are more inclined to use mobile phones. Whenever you approach a company offering website SEO services in Liverpool, make sure that the firm has trained designers who can optimise the business for mobile access. It has become mandatory to design a responsive website to maximise user performance. The best website design not only adjust to mobile screens but it also easy-to-navigate.
Harness the landing page’s power
If you are serious about achieving success, then you have to incorporate the landing page. A landing page is the one that particularly shows a single offer or product. It is not similar to your homepage because here, every element focuses on the call to action and is developed to convert a visitor into a customer. You can feature each product and offer with landing pages on your website. People who look for your product will be taken to a page that caters to their needs.
Incorporate these elements into the website and see how fast it drives traffic to your business.
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