Link building is a crucial off-page SEO strategy as it can impact the website ranking on search engine result pages, search traffic and ultimately, sales of your business. However, as a business owner in Glasgow, you are probably unaware of the common link building errors that cost you money and negatively impact your search engine rankings.
This post discusses a few of the mistakes to avoid and get better results.
Building just the do follow links
Solely building do follow links or nofollow links is one of the biggest mistakes people make. Creating just one type of backlinks may lead to Google penalising your website. It is true that no follow links do not pass any link to your pages, keywords or sites, and hence, they do not provide any value to your search engine results. But they boost your site in regards to SEO; more so when you get nofollow links from several domains. Commenting on different sites is an example of getting nofollow links.
Buying links
When you buy or sell links, you end up hurting your blog in search engine results. This is because search engine crawlers have algorithms to sense the purchase of paid links from another source. Moreover, Google’s insider systems allow people to report for harmful links sold by public blog networks or directories. Get in touch with a company offering guaranteed SEO services in Glasgow. They can let you know about the problems that arise when Google realises you are buying links from bad sources.
Mass link exchange
Do you think that link exchange with a webmaster on a large scale is an authorised way to optimise your site? If you say yes, it is time to correct yourself unless you want trouble.
All the three major search engines (Google, Bing and Yahoo!) frown upon the practise of exchanging links, merely to get a link back. Also, such a practise would do you more harm than good as you hardly have the time to go through all the links to identify the good ones from the bad ones. As a result, you might end up having more bad links.
Lack of enough brand mention in the text links
Sometimes, people do the mistake of not linking internal pages to the homepage. An experienced SEO professional will always avoid this and make sure that blogs have the name of the company mentioned in it at least once.
Building useful, valuable and significant links is time-consuming, but profitable in the long run. If you have been committing any of these blunders off late, head to a professional and get them corrected for improved results.
0 comments:
Post a Comment