What Questions Should You Ask Before Hiring an SEO Consultant?

The easiest way to survive the ever-changing online landscape is by hiring the services of an SEO consultant in Edinburgh. Good SEO consultants are constantly adapting themselves to the changing market trends and learning new skills. They can navigate you through the complexity of search engine optimisation and help your website stand apart from the rest. But, before you make your decision, below given are a few questions that you should ask to find out their proficiency and expertise.

 

What practices does the SEO consultant use?

Broadly, there are two types of SEO practices that SEO consultants utilise - black hat and white hat techniques. Whilst black hat tactics can help you get results quickly, the results do not last long and if Google catches you utilising such techniques, your website will be severely penalised. White hat SEO techniques need a little patience, but the results last longer and your website will not be penalised by Google or any other search engine.

Does the consultant have experience in your niche?

It is not entirely a deal breaker if an SEO agency does not have any experience in your particular niche, but it would be helpful if they have a bit of experience working with companies from your industry. So, it is best to get associated with a consultant who has experience in working across myriad sectors and industries. Agencies that have varied experience will be able more aligned with your specific needs and objectives

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What is the consultant’s KPIs? Will you get a progress report?

As the consultant what KPI or key performance indicators are and whether they can give you a demonstration of the achievements of these KPIs. once you know the metrics, the next part is finding out if the consultant will be providing you with a progress report on a weekly or monthly basis. Of course, it is crucial for you to know if the SEO strategies and recommendations are working in favour of your website. The report will allow for future tweaks and changes in case the current strategy is not giving you the results that you expected.

So, if you want to boost your online efforts, partner with a professional SEO consultant. It is always good to work with professionals who carry out a thorough audit before offering their recommendations or suggestions. Take your time and make an informed decision.