What are the Important Ranking Factors in SEO?

Want your brand to gain visibility? It must get hold of a good rank in the SERPs. To achieve ranking, you must focus on certain factors and some of them are written below.

Secured website- To create a secure and accessible website, you need to use the right type of URL which can be easily crawled by search engine bots. To help the bots, you need to have a well-coded website. It must have a robots.txt file that will tell Google where to look for information. A sitemap is also essential to aid the bots to crawl to different pages.

Page loading speed

Page speed is considered as one of the essential ranking factors in SEO. If you want to improve user experience, a fast loading page will help you to achieve that. This is equally important for responsive websites. Google has declared an algorithm update which focuses on mobile’s page loading speed. The website will be penalised if it does not load quickly on mobile phones.

Mobile-friendliness

Mobile-friendliness is yet another factor that affects SEO ranking. As more people are inclined to use mobile phones than desktops, professionals of the best SEO company in Bradford advise that websites must be responsive. If a website is not mobile-optimised, it majorly affects the ranking. You need to consider whether the website is responsive or not and whether it has readable fonts before making it mobile-friendly. Make sure that it is easy to navigate and the content is not hidden by any ad.

User experience

To boost user experience, one must work on the click through rate, bounce rate and dwelling time. The number of people who click the website determines the click through rate. Bounce rate is determined by the percentage of people who leave the website. And, dwelling time refers to the time for long visitors stay at the website. A high bounce rate affects the ranking because it suggests to Google that the website is not relevant to peoples’ searches. On optimising these attributes, you can fetch good ranking in the search engine results.

Now that you which are the important ranking factors, get in touch with an SEO company in Bradford. The experts will take a look at the website ranking and work on these attributes to make the website achieve a good ranking.