Google continually updates and adjusts its algorithms so that webmasters are unable to manipulate the search results. Unless you are keeping up with the changes, you will end up generating backlinks in ways that will make the search giant penalise your website. You need to focus on building a natural backlink profile so that your website is protected from being tagged as spam by Google. Some of the techniques that you can use to build links are given below.
Link reclamation
- Requesting a link for brand mentions that are unlinked
- Finding out the uncredited use of your materials that are copyrighted, such as videos, pictures and so on, and asking for accreditation
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