SEO is the next step after you have designed and launched a new company website. If your website is not optimised for the search engines, your target audience will not be able to find you. More than 80% of Internet users rely on search engines like, Google to find information, providers of products or services and so on. Keep reading to get an idea of how to get started with SEO for your new website.
Content and on-page SEO
The content present in the webpages is one of the most important aspects of SEO. Ensure that it is unique, original and informative. Also, it should include relevant keywords that will allow Internet users to find your website quickly.
Once you have crafted the right content, move on to on-page SEO. This is where you will be optimising the meta descriptions, title tags, meta keywords, URL and so on. Also, you need to focus on internal linking and adding alt text to the pictures. If you get stuck, you can avail affordable SEO services in Edinburgh.
Creation and submission of XML sitemap
Once you have fixed the on-page SEO issues, it is time to move on to the creation and submission of XML sitemap for your company website. This sitemap is going to contain the URLs that are present in the different pages of your website. You have to be very careful to make sure that the sitemap does not have any errors, and Google’s bots find it easy to crawl and index.
Off-page optimisation
Off-page optimisation mainly refers to getting high-quality backlinks for your website. It is crucial to build links from websites that are relevant and have a high domain authority. Google lays emphasis on quality than quantity when it comes to backlinks. For more off-page optimisation techniques, leverage the expertise of professionals offering affordable SEO services in Edinburgh.
So, these are a few SEO basics to get you started. For more information, talk to a professional provider of affordable SEO services in Edinburgh. Professionals will provide you with personalised solutions.
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