Has it been months since you launched your website? Are you not getting the results that you had hoped for? If so, it is probably because your business website has one or all of the following mistakes. You need to fix these issues so that your website is able to perform to its optimal potential and bring you the revenue that you hoped it would.
A website that has a poor loading time
It is going to be 2020 in a couple of days and you still cannot have a website that does not load in under 3 seconds. A website with a poor loading time means that visitors are abandoning your website with no intention of returning. You can carry out a thorough audit by hiring the services of an SEO expert in Sheffield.
Absence of a clear call to action
You can have the most aesthetically pleasing website design, but without a clear and concise call to action, your visitors will not know what to do. You need to encourage them to take some kind of action when they visit your website. This action might be purchasing your product, availing your service, signing up for weekly newsletters and so on. Without a proper call to actions, your visitors will simply be lost and not know what to do next.
Not giving importance to mobile users
If you still do not have a responsive website, you are already very late. Google has already stated that it would give more importance to websites that are mobile-friendly and mobile searches have already surpassed desktop searches. So, you need to make your website responsive so that it can load fast and properly across all screen sizes. As handling a desktop-only website and mobile-only website would be difficult, you need to focus on responsive design. This way your website will adjust itself to any device that it is being viewed on.
Poor keyword research
Keyword research is the backbone of SEO. You cannot randomly use keywords as per your whim. You need to conduct proper keyword research including competitive analysis. Then, you have to decide on a list of relevant keywords based on your research. These keywords will help search engine crawlers to understand what your webpages are about and index them.
So, make sure that you are not committing the above-mentioned mistakes.
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