Google’s featured snippets have been trending since 2014, and yet it seems that business owners are not taking advantage of them. The fact that the search giant aims to offer a fantastic user experience by showing Internet users the best and most relevant search results is reason enough to consider ranking for position 0. The best part about featured snippets is that it has nothing to do with your website’s ranking position on the SERPs. Even if you rank on the 2nd or even 5th position, you still have as much chance to be on the featured snippets as your competitors. If you want to jump ahead, follow the simple optimisation tips given below.
Conduct keyword research for question-type queries
When it comes to creating a successful piece of content, keyword research is regarded as an indispensable tool. This is particularly critical if you want your content to rank for a featured snippet. Ensure that your content answers the most commonly asked questions by your target audience. There are various keyword research tools available in the market to help you with this. If you do not have access to those tools, you can avail professional SEO services in Liverpool.
Write content using the inverted pyramid style
The inverse or inverted pyramid style of writing is a concept in journalism. It refers to the structure of the content. You should start off by providing the answer to the most important question or giving information about the most awaited part before proceeding with supporting details. This is a smart technique that is known to grasp the attention of the audience and can grant you a place in Google’s featured snippets.
Lay emphasis on the format of the content
If you want to be on the featured snippet, your content cannot be a big block of words. You need to break up your content and write it in small paragraphs. You can also make use of subheads, bullets and numbers. Featured snippets are shown as a small summary of an entire content or listings, depending on the search query and most relevant search result.
So, remember the above-mentioned tips when writing website content with the intention of ranking in position 0. As your content is shown in featured snippet, it will come with a link to your website. This will help you gain more visibility and visitors.
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