Getting the on-page SEO factors to work in your favour to get your website climb up the rankings in the SERPs is not that difficult. In fact, Google’s algorithms are specifically designed to think like your target audience and the search giant will reward you if your website is user-friendly and offers a great user experience. Below given are some of the on-page factors that can help you improve your website ranking in the search results.
You have to craft website content that your potential customers want to read. This means that your content has to be well-written, informative and original. It has to offer some value to the readers. Letting your customers know what they need will not just boost your rankings, but also improve your relationship with your audience. If your content is badly written or poorly formatted, your website will not get any visitors.
Optimisation of content
It is important to optimise your website content for the search engines. For that, you need to research and find the right keywords. Once you have found the keywords, you need to put them in strategic places like, titles and headings, and make use of plenty of variations throughout the content. The keywords will help the search engine crawlers to understand your content and accordingly index it so that it appears on the search results for specific search queries.
Inner linking and navigation
Visitors must not find it difficult to navigate your website. When they come to your website, there should be links connecting one page to the other. Visitors must be able to easily find what they are looking for. This will make sure that they keep coming back and encourage others to do the same.
Image optimisation
Your website has to be load faster and your potential customers must be able to view everything on it in less than 3 seconds. One of the reasons why your website is slow is probably because of the images. You can reduce the size of the images by optimising them. You can also add alt text to the pictures so that search engine crawlers know exactly what the picture means. You can even include keywords in the image description.
So, these are a few of the on-page factors that you can work on with the help of an SEO company in Bradford.
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