A website cannot succeed by simply excelling in limited aspects like, design or content. It requires a design that feeds into your website’s functionality, user experience and complements your content. To achieve online success, you need a website that clearly communicates with your target audience what you are. Read on to know how you can enhance your website’s design.
# Implement CTA or Call-to-Action
Are your visitors aware of the next step after landing on your website? They will not know what actions to take or what pages to view unless you do not direct them. There lies the importance of including call-to-action buttons. These buttons indicate the next step that your user should take on your page. Instead of following the age-old tradition of putting CTA at the bottom of the funnel, you can include it at the top or even in the middle of the funnel. Some examples of CTA are ‘download our brochure’, ‘click here for more information’ and so on.
# Include Social Share Buttons
The lack of social share buttons on your website is an indication of your business losing out on a huge amount of Social Media traffic. These buttons contain icons of various social media websites that users can click to view your social activities and campaigns.
# Boost Navigation
Navigation is a critical factor in web design. It is basically a map displaying the important places that users can visit. There is absolutely nothing worse than a website with a confusing or disorganised navigation interface. Improve your website’s navigation to make sure that visitors find exactly what they are looking for with ease.
# Mobile Optimisation
Over 80% of web users own a smartphone and conduct their online searches through their mobile device. If you still do not have a mobile-optimised website, you are losing out on a lot of business. However, there are also a sizeable number of users who prefer using the desktop. To be on the safe side, adopt a responsive website design so that you can be found on both desktop and mobile searches.
Changing consumer needs and demands is driving massive changes in the web design industry. Stay ahead of the game by constantly adapting to the latest trends. You can talk to professional website design companies and check out their web design packages.
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