The Internet is filled with websites, but not all of them are customer-friendly. Some of them feature bad design whilst there are others with missing elements. If you are a small business owner with limited budget, you definitely would not want to be on that list. So, take a look below at the essentials your website should have for it to fetch you a high return on your investment.
# Sensible, Simple Web Address
Avoid making things too complicated. The domain main is a lot like your brand and it must be hassle-free for a user to type it into his or her Internet browser. It is generally recommended that business owners use the .com domain since users are accustomed to this type of extension. As for non-profit organisations, they can use .org.
# Coherent Description of Who You Are
Internet users stumbling upon your website should not have to carry out investigative work in order to figure out who you are and what you are offering. You must clearly state your business name and sum up your offerings on the homepage itself. A crisp, clear description about your company will immediately attract the attention of the visitor within two to three seconds, and also encourage them to stay longer.
# Easily-navigated Site Map
Clear-cut links to the most critical pages and a site map are important for guiding visitors to the information that they are seeking. Ensure that you have clearly laid out the navigation in your small business web design. You can make sure of dropdowns in the navigation menu for visitors to clearly see the content under each heading from any page. The goal is to make it easy and simple for your visitor to find what they need.
# Clear Call to Action
Even though call to action (CTA) seems obvious, a lot of business owners fail to include it as a part of their website design. You cannot overlook CTA because this is what directs your visitors towards what you want them to do after visiting your website. You may want them to subscribe to your newsletter, call you for a free quote or shop online. Be sure to let them know what you expect of them.
Fresh content, videos and images are some of the other elements to include in your website. Talk to a professional website designer to know more.
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