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Friday 29 June 2018

Posted by NHANCE Digital
No comments | 02:24
Search engines are used by almost everyone to find companies, products or services. About sixty per cent of all customers make use of Google to search businesses and approximately eighty per cent of online searches result in in-store visits or direct sales. If you want to stay on top of these searches, you need to optimise your website. As a business owner, this must be your top priority. Read on to know some of the popular ways of optimising your website. 



# Emphasis on Brand Awareness

 
Enhancing brand awareness plays a critical role in improving the popularity of your website. For your website to be popular amongst your target audience, your content assets must be appealing. Creating a powerful brand awareness is one of the best ways to achieve a higher placement on the search engine results. You can do this through strategic domain choice, keyword placement, effective marketing and such other SEO fundamentals.

# Produce Valuable and Interesting Content

 
A host of factors is taken into consideration by search engines when it comes to determining the relevance of your website and content. The relevancy of your content topic is definitely important, along with how closely both your website and content match with popular searches. Since search engines are able to produce better search results when they are able to figure out what the website offers, producing relevant and quality content is critical.

# Include Video Content

 
Your website will be lacking if you do not prioritise video as a vital content medium. More and more businesses are incorporating video into their content marketing tactic. Since it enjoys a major popularity, you cannot treat video as simply an option anymore. Moreover, Google is continuously changing its factors for ranking websites and has made video content an invaluable part of any Digital Marketing tactic.

# Easily Accessible Website

 
If your website is difficult for your audience and search engine to find and navigate, your website’s rank will automatically become lower in terms of popularity amongst users. Your audience or search engines will not take the effort to go through numerous pages, have distracting popups or deal with slow load times. You can boost conversion by making sure that your website is easily accessible and navigable.

If you want to find out more such ways to optimise your website, collaborate with a professional website SEO company.

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