Steps to Crafting a Successful Link Building Strategy

Links are critical for Search Engine Optimisation (SEO) as it directly helps in generating traffic to your website. Link building must definitely be a part of your SEO strategy. Given below are 5 steps that you need to follow for the perfect link building tactic. 

 

# Know Your Audience

 
The first and foremost step to the formulation of any strategy is knowing the market you are catering to. Carry out thorough research in order to discover who are your current audience or how you can find a new audience. This is vital as your link building technique will have to be based and tailored to the needs and demands of your targeted audience.

# Create a List of Websites that Appeal to Your Audience

 
Once you have a clear picture of your current and desired audience, it is time to make a list of all the websites that might help you in reaching your potential customers. Make sure that you only include high authority websites in your list.

# Write Unique and Original Content

 
If you want other websites to link to your content, you need to make sure that your content is original and interesting. It must be appealing to your audience and filled with information. Well-crafted blogs and articles are capable of attracting the attention of the audience, as well as, retaining them.

# Match Your Content to Appropriate Websites

 
Writing an amazing blog post is only one part of the struggle. The other is choosing appropriate websites that will be willing to link to your content. Your emphasis must be on seeking websites that fit your niche or specific topic of the article or blog post. This way you will be expanding your chances of finding your specific audience.

# Contact Websites

 
This is the step where you contact the websites that you would like to link to your website. Tell them about your product or content and request them to link to it. You can connect, via email, call or even Twitter and other social media networks.

Link building can be quite time-consuming and if it is not done correctly, it may lead to your website being penalised by Google. To avoid such a situation, team up with a well-known link building company and let them worry about building a strategy and fetching you results within a timeframe.