A number of fantastic advancements transformed the way digital marketers operated in 2017. Animation made its way into web design and Social Media campaigns, live streams became commonplace and Google rolled out mobile-first index, emphasising on mobile content more than ever before. Whilst marketers took some time to wrap their heads around these changes, 2018 presented its own set of opportunities and challenges. To stay ahead of the game, marketers need to adopt the trends shaking up digital marketing this year. Read on to know about them in detail.
# Growth Hacking
The growth of digital marketing has already transformed the job responsibilities of marketers and compelled them to work with everyone. However, the rise of growth hacking has turned this cooperation from a simple duty to a necessity. Rapid experimentation across the development of products and marketing channels has helped companies to identify the most efficacious ways to grow. Marketers partner with designers, developers and other departments to gather necessary data required to design marketing experiences that attract the attention of the customer. Larger companies are already implementing this technique to expand their operations. Even smaller companies need to adopt a similar approach. The best part about growth hacking is that it is possible even without a very strong coding background.
# Ephemeral Content
The use of ephemeral content is steadily on the rise. These are content that does not have a permanent place to live online. You can thank Snapchat for the birth of this online trend because the basis of this platform is picture that only last a few seconds. Since then, Instagram and Facebook have also jumped onboard with such content and rolled out ‘stories’ in the year 2017. These stories only last for twenty-four hours. Even live videos play into this and draw a hyper-engaged audience.
# Voice Control
Google Home and Amazon Alexa has actually arrived and transformed the way consumers interacted with brands. More and more consumers are becoming comfortable with hosting microphones in their house and giving marketers great opportunities to take full advantage of this unprecedented access. You can leverage voice for your brand by thinking of natural questions that your customers might ask. Capitalise on those questions and work to deliver solutions.
To know more such trends affecting the digital marketing industry, find a digital marketing agency near me. The experts will give you an in-depth report.
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